Open to opportunities

Ashley Howard

@ashleyhoward

I'm a copywriter and analyst with banking and finance experience creating SEO-driven content that helps people make confident financial decisions.

Canada

Message

What I'm looking for

I’m looking for a role where I can apply my analytical mindset, financial expertise, and strong communication skills to support sound financial decision-making, while producing clear, engaging, high-performing content.

I've written long-form articles covering mortgages, home buying, personal finance, and the Canadian housing market.

My work balances search performance with readability, translating complex financial topics into clear, engaging content that serves both readers and business goals. Beyond writing, I collaborate with subject matter experts, research market trends, optimize content for search, and maintain editorial quality across every stage of production.

I'm currently exploring new opportunities where I can combine strategic thinking, storytelling, and content marketing to help brands grow through meaningful, user-first content.

Areas of expertise:
• SEO content strategy
• Long-form editorial writing
• Content marketing
• Financial and fintech content
• Research
• Brand voice development
• Editing and proofreading
• AI-assisted content workflows
• Cross-functional collaboration

Experience

Work history, roles, and key accomplishments

Current

Independent Contractor

Current

Comparemortgages.ca

Mar 2023 - Present (3 years 3 months)

Contracted to write two articles per week for comparemortgages.ca, covering mortgage-related topics for Canadian consumers. Fact-checked articles submitted by other independent contractors prior to publishing.

Content Writing SEO Optimization Fact Checking Compliance Oriented Accuracy Review

Copywriter

Nesto

May 2023 - Jun 2026 (3 years 1 month)

Wrote SEO/GEO-optimized long-form articles on mortgages, home buying, personal finance, and the Canadian housing market. Researched regulatory updates and financial products, translating complex concepts into clear, reader-friendly content aligned to business goals.

seo writing Content Optimization Financial Research Copywriting Information Architecture Fact Checking

Business Management Analyst

Dec 2022 - May 2023 (5 months)

Supported Global Anti-Money Laundering and Financial Due Diligence screening of third parties and vendors. Built relationships with business leads and external owners and supported sourcing through updated dashboards for internal meetings.

Financial Due Diligence Vendor Risk Assessment Stakeholder Management Dashboards Data Tracking Relationship Management

Senior Business Operations Analyst

Scotiabank

Nov 2021 - Sep 2022 (10 months)

Improved hiring operational processes, making them 52% more efficient. Supported hiring approvals for approximately 200 hiring managers, reducing follow-up activities by 98%, and documented process flows in a SharePoint hub.

Hiring Approvals Support Microsoft Forms Excel reporting SharePoint Workflow Documentation

Business Operations Analyst

Scotiabank

Jul 2021 - Nov 2021 (4 months)

Provided hiring-process support to hiring managers by collecting and verifying data through Microsoft Forms and maintaining records in Excel. Reviewed established procedures to identify improvement opportunities and coordinated with finance to ensure approvals and funding were in place before hiring.

Microsoft Forms Process Reviews Finance Coordination Data Verification Operational Reporting

Administrative Assistant

Scotiabank

Apr 2016 - Jul 2021 (5 years 3 months)

Processed invoices and completed month-end, quarter-end, and year-end accrual entries to support financial operations. Managed executive expense processing, provided business-line administrative support, and maintained vendor account relationships.

Invoice Processing Expense Management CentreSuite Vendor coordination Executive Support Administrative Operations

Customer Service Representative

Scotiabank

May 2014 - Apr 2016 (1 year 11 months)

Managed client relationships and processed transactions with high accuracy and service quality. Applied AML/KYC policies, investigated unusual or large cash transactions, and filed appropriate FINTRAC case reports.

Customer Service Transaction Processing AML KYC FINTRAC Client Relationship Management Issue Resolution

ShopHERE Volunteer

ShopHERE

Volunteered as a partner for a ShopHERE Shopify initiative to set up websites for small businesses. Assisted with website setup to help businesses launch and operate online.

Small Business Support Project Support

Thrive Toronto Volunteer

Thrive Toronto

Volunteered as a partner for a website redesign focused on mental health education and awareness. Supported initiatives to improve content and delivery for community users.

Mental Health Education Community Awareness Editorial Support Collaboration