I write and edit content for a living.
Sometimes it’s meant to make someone click. Sometimes it’s meant to make someone buy, sign up, or keep reading.
Either way, someone has to want to read it first.
Over the years, I’ve worked across SEO, copywriting, editing, and editorial content, producing everything from blog articles and landing pages to technical content, SaaS reviews, comparison guides, listicles, and long-form editorial pieces.
A big part of my current work involves SEO research and content optimization. I use Ahrefs and Semrush to research keywords, search intent, competition, and content opportunities before content is created. After publication, I use Google Search Console to monitor search performance and identify opportunities to improve rankings, while Clearscope helps me evaluate content against relevant search results and identify areas for optimization. I also work with WordPress to publish, manage, and optimize content.
I also enjoy the work behind the writing: editing, QA, editorial processes, SOPs, workflow improvement, and automation. I like figuring out not only how to make content better, but how to make the process more efficient.
I’m interested in the intersection of creativity and structure: where a good idea has to survive a brief, an SEO strategy, a deadline, several rounds of edits, and occasionally, a spreadsheet with far too many tabs.
Google works hard, but so do I!
Because whether it’s a landing page, a technical article, or a 4,000-word SaaS comparison, the goal is still the same:
Give people a reason to read the next sentence.
And, ideally, a reason to take the next step.
