Ashley H

Designed, built, delivered, and scaled Ataccademy, a global role-based onboarding and certification program, cutting median rep time-to-productivity by 32% across 8 cohorts. Codified enterprise sales plays and value-selling SOPs, driving a 3x increase in median new-logo ARR and contributing to 30% YoY ARR growth.

Built the global enablement program from scratch for an 80+ rep GTM team, designing the company's first buyer-aligned sales methodology in CRM. Led the migration from Notion to Showpad, securing 90% rep adoption within 30 days and reducing content search friction by 50%.

Designed scalable, blended learning experiences for enterprise data intelligence account teams, cutting average rep ramp time by 25% (from 12 months to 9 months). Built and integrated value-selling methodology playbooks with content development assets directly into seller workflows.

Managed cohort logistics, instructional design, and schedule execution for multi-region sales onboarding programs, tracking KPIs and feedback to optimize the program. Partnered with regional sales managers to conduct skills gap analyses and develop targeted continuous-learning modules.

Owned full quota for enterprise new-logo acquisition, selling corporate travel management software and services to C-suite and finance executives, achieving 105% of quota. Managed full sales cycles from cold outbound prospecting through multi-stakeholder qualification, contract negotiation, and SLA execution.

Quota-carrying role consulting enterprise healthcare and financial services accounts on custom programmatic advertising strategies, achieving 153% of quota. Directed end-to-end sales cycles from target outreach and strategic discovery through contract closing, solution onboarding, and recurring measurement.

Certified Leadership Workshop Facilitator, ongoing since 2019.

Bachelor of Science in Leadership & Development with a minor in Communication & Journalism, completed in December 2014.