Ashley Forbes
@ashleyforbes
Experienced guesthouse manager and virtual assistant skilled in administration and client relations.
South AfricaWhat I'm looking for
I am an experienced hospitality and administrative professional with a strong track record in guesthouse management, bookings, and customer-facing communication. I combine operational oversight with hands-on administration to keep services running smoothly.
In remote roles I have managed daily administration, scheduling, social media engagement, and content aligned to brand strategy, while driving client conversions and retention through proactive communication.
I have classroom and online teaching experience as an EFL instructor, backed by a 120-hour TEFL certification, and I hold a Diploma in Business Administration and Basic Life Support certification.
I am detail-oriented, adept at sales and marketing, and comfortable with database management, appointment setting, and virtual assistance tasks that improve processes and enhance customer satisfaction.
Experience
Work history, roles, and key accomplishments
Virtual Assistant / Content Manager
Team RIZE FITNESS
Feb 2025 - Sep 2025 (7 months)
Managed daily administration, client-facing communications and social media content, drove lead engagement and conversions, and organized team challenges to improve client retention.
Online English Teacher
Private Company
Jun 2024 - Jan 2025 (7 months)
Designed and delivered tailored EFL lesson plans, assessed student progress, and used digital tools to improve listening, speaking, reading and writing skills across varied proficiency levels.
Sales Executive
Aqwake Apparel
Dec 2022 - Jun 2024 (1 year 6 months)
Promoted and sold leather and wood products, built customer relationships, managed full sales cycle and store operations, and consistently met sales targets while maintaining store presentation.
Assistant Guesthouse Manager
Provence Wedding Estate and Guesthouse
Jan 2018 - Nov 2022 (4 years 10 months)
Oversaw daily guesthouse operations including bookings, guest relations, staff training, marketing and administrative duties to maintain service standards and improve guest satisfaction.
Education
Degrees, certifications, and relevant coursework
ALAlison
Diploma in Business Administration, Business Administration
Completed a Diploma in Business Administration via Alison in January 2025.
TUTEFL Universal
120-hour TEFL Certificate, Teaching English as a Foreign Language
Earned a 120-hour advanced TEFL certificate in April 2024 for teaching English as a foreign language.
AAAmerican Heart Association
Basic Life Support Certificate, Basic Life Support / First Aid
Obtained Basic Life Support certification from the American Heart Association in June 2022.
High School for Girls Potchefstroom
Matric (National Senior Certificate), Secondary Education
Completed Matric in 2021 with coursework including English Home Language, Afrikaans FAL, Math Literacy, Life Orientation, Biology, Computer Applications Technology, and Consumer Studies.
NNNorth-West University School of Nursing
Bachelor of Nursing (incomplete), Nursing
Completed first-year coursework in nursing as part of an incomplete nursing degree program.
Tech stack
Software and tools used professionally
Availability
Location
South AfricaAuthorized to work in
Job categories
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