Open to opportunities

Ashley Forbes

@ashleyforbes

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Experienced guesthouse manager and virtual assistant skilled in administration and client relations.

South Africa

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What I'm looking for

I seek a role where I can apply hospitality, administration, and virtual assistance skills—preferably remote-friendly—with growth, supportive teamwork, and client-focused responsibilities.

I am an experienced hospitality and administrative professional with a strong track record in guesthouse management, bookings, and customer-facing communication. I combine operational oversight with hands-on administration to keep services running smoothly.

In remote roles I have managed daily administration, scheduling, social media engagement, and content aligned to brand strategy, while driving client conversions and retention through proactive communication.

I have classroom and online teaching experience as an EFL instructor, backed by a 120-hour TEFL certification, and I hold a Diploma in Business Administration and Basic Life Support certification.

I am detail-oriented, adept at sales and marketing, and comfortable with database management, appointment setting, and virtual assistance tasks that improve processes and enhance customer satisfaction.

Experience

Work history, roles, and key accomplishments

Virtual Assistant / Content Manager

Team RIZE FITNESS

Feb 2025 - Sep 2025 (7 months)

Managed daily administration, client-facing communications and social media content, drove lead engagement and conversions, and organized team challenges to improve client retention.

Virtual Assistance Social Media Management Content Creation Client Communication Scheduling Appointment Setting Process Optimization

Online English Teacher

Private Company

Jun 2024 - Jan 2025 (7 months)

Designed and delivered tailored EFL lesson plans, assessed student progress, and used digital tools to improve listening, speaking, reading and writing skills across varied proficiency levels.

Lesson planning Assessments Curriculum Development Communication Feedback

Sales Executive

Aqwake Apparel

Dec 2022 - Jun 2024 (1 year 6 months)

Promoted and sold leather and wood products, built customer relationships, managed full sales cycle and store operations, and consistently met sales targets while maintaining store presentation.

Retail Sales Customer Relationship Management Cash Handling Order Processing Merchandising Sales Target Achievement Inventory Control

Assistant Guesthouse Manager

Provence Wedding Estate and Guesthouse

Jan 2018 - Nov 2022 (4 years 10 months)

Oversaw daily guesthouse operations including bookings, guest relations, staff training, marketing and administrative duties to maintain service standards and improve guest satisfaction.

Customer Service Staff Training Marketing Administration

Education

Degrees, certifications, and relevant coursework

Alison

Diploma in Business Administration, Business Administration

Completed a Diploma in Business Administration via Alison in January 2025.

TEFL Universal

120-hour TEFL Certificate, Teaching English as a Foreign Language

Earned a 120-hour advanced TEFL certificate in April 2024 for teaching English as a foreign language.

American Heart Association

Basic Life Support Certificate, Basic Life Support / First Aid

Obtained Basic Life Support certification from the American Heart Association in June 2022.

High School for Girls Potchefstroom

Matric (National Senior Certificate), Secondary Education

Completed Matric in 2021 with coursework including English Home Language, Afrikaans FAL, Math Literacy, Life Orientation, Biology, Computer Applications Technology, and Consumer Studies.