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@ashleekaye
I am a strategic HR leader driving global HR systems and data.
I am a strategic, globally-minded HR leader with over 10 years' experience driving human capital initiatives across HR technology, operations, and analytics.
At Pepper Advantage I built and scaled the global HR Operations & Systems function across 9+ jurisdictions, defined and implemented the global HR data strategy, and delivered real-time dashboards to improve workforce decisions; I also designed scalable HR processes and standardized systems across regions.
I thrive in remote-first, multicultural environments and am passionate about enhancing employee experience and organizational efficiency through data, systems, and change enablement.
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Work history, roles, and key accomplishments
Pepper Advantage
Aug 2022 - Present (3 years 3 months)
Built and scaled the global HR Operations & Systems function across 9+ jurisdictions, implemented a global HR data strategy and delivered real-time dashboards to improve workforce decisions. Designed and rolled out scalable HR processes to standardize systems and tools across regions.
Pepper Advantage
Jun 2022 - Nov 2023 (1 year 5 months)
Supported strategic HR planning and day-to-day operations across multiple countries (9 jurisdictions), researched legacy systems to reduce administrative hours, and provided executive advisory for Operational Fulfilment across APAC. Led cross-functional projects including global onboarding program reviews, succession planning, and talent management initiatives.
MoneySmart Group
Feb 2019 - Jan 2020 (11 months)
Supported regional HR planning and operations across SEA, implemented performance management and talent development programs, and used people analytics to identify attrition trends and improve headcount forecasting. Delivered manager training and created SOPs for a remote-first workforce.
MoneySmart Group
Jan 2018 - Dec 2018 (11 months)
Scaled hiring pipelines across product, tech, and operations, reducing time-to-hire by 30% and drove employer branding initiatives with candidate feedback loops for continuous improvement. Contributed to talent review and succession planning frameworks for key leadership roles.
Duit Pintar
Oct 2017 - Jan 2018 (3 months)
Conducted root-cause analysis on service issues using customer data and partnered with cross-functional teams to revamp issue escalation processes; insights were adopted in CX improvements. Improved resolution workflows by implementing data-driven fixes.
Digital Outsource Services (Pty) Ltd
Apr 2016 - Sep 2017 (1 year 5 months)
Managed a frontline team, optimized workflows and trained staff, contributing to a 20% increase in QA scores over six months and elevating client satisfaction KPIs. Mentored agents to improve performance and service quality.
Digital Outsource Services (Pty) Ltd
Nov 2014 - Apr 2016 (1 year 5 months)
Delivered high-quality support to 80–100 customers daily achieving a 90% satisfaction rate and performed QA testing on back-end systems for six gaming websites. Consistently met service KPIs and supported product QA efforts.
Degrees, certifications, and relevant coursework
Bachelor of Commerce, Industrial Psychology and Management
2010 - 2014
Activities and societies: Member, Golden Key International Honour Society
Completed a Bachelor of Commerce (General) with a focus on Industrial Psychology and Management at the University of the Western Cape, 2010–2014.
Software and tools used professionally
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