Ashikul Haque

Developed creative angles and paid video campaigns across Meta and YouTube, using platform-native formats and testing frameworks for 50,000+ monthly targets. Drove a 22% conversion increase by iterating hook pacing and visual identity based on performance signals.

Managed premium DTC accounts (Bedfolk, GXVE Beauty), controlling up to $80K combined monthly ad spend across four clients while sustaining a 2.8x ROAS average. Directed Hi-Fi creative production, increasing average scroll-stop retention by 30% and boosting asset output volume 45% using AI-accelerated ideation and weekly testing, while maintaining sub-5% revision rates.

Owned creative strategy and direct response frameworks across paid social for a DTC lifestyle brand, scaling $150K+ monthly budgets with 3.2x average ROAS. Wrote briefs for multi-variant video architectures that increased conversions 22.4%, and cut CAC 34% through weekly Meta/TikTok testing loops.

Directed full creative and visual identity for a B2B platform to support $5M in pre-seed funding, aligning brand voice, spatial UI aesthetic, and content narrative across investor, product, and social touchpoints. Built creative production workflows that reduced overhead 35% across 10,000+ supplier accounts.

Led technical web strategy and front-end digital brand presence in a regulated telehealth environment, translating business priorities for non-technical stakeholders. Managed agency delivery and QA and built web performance dashboards, achieving an 18.4% user acquisition rate against a 15% target.

Architected a synthetic AI production pipeline for the Maserati MC20 launch, improving throughput and delivering an 8K cinematic asset suite in under 72 hours. Set creative production workflows in a multi-account agency environment that reduced workflow overhead by 35% and strengthened direct-response performance processes.

Delivered certified Signature-tier service standards and supported flagship venue transformations through operational management and large-scale asset reconciliations. Increased localised monthly sales volume by 35% by optimizing customer throughput during peak trading.

Studied International Business Studies with a focus on Global Trade & Cross Cultural Strategy at Cardiff Metropolitan University from 2022 to 2023.

Bachelor of Business Administration focused on Marketing & Finance at BRAC University from 2016 to 2020.