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Ashhar Naeem

@ashharnaeem

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CAPM Certified Project Manager with expertise in data-driven strategies.

Pakistan

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What I'm looking for

Looking for an opportunity to lead projects - whether with my own team or across functions - in an environment that values open communication and collaboration. I like flexible work arrangements (hybrid or remote preferred!) that empower us to share ideas, optimize processes, and grow together.

CAPM-certified Project Manager with a proven ability to deliver complex projects on time and within budget while ensuring a high level of stakeholder engagement. My background in marketing and communications uniquely positions me to translate complex business objectives into clear, compelling project initiatives. Having led national marketing campaigns and streamlined communication processes, I excel at crafting and delivering messages that resonate both internally and externally.

The blend of project management discipline with creative communication skills enables me to build and maintain robust cross-functional relationships, ensuring that every stakeholder - from team members to executive leadership - is aligned and informed throughout the project lifecycle. Whether managing budgets, mitigating risks, or spearheading operational excellence, my ability to communicate effectively is at the heart of driving measurable business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

Metro Pakistan

Nov 2022 - Present (2 years 7 months)

Led end-to-end projects—from planning and budgeting to execution. Oversaw cloud migration and cost-saving initiatives by phasing out legacy systems. Bridged business and technical teams for smooth deployments and timely resolutions. Collaborated with leadership to implement an ISO 27001-compliant ISMS, enhancing risk management and performance reporting.

Project Management Google Cloud Platform UAT Scheduling

Manager Branding & Communication

Metro Pakistan

Apr 2020 - Oct 2022 (2 years 6 months)

Developed and implemented a data-driven marketing strategy that optimized budget usage and increased customer footfall by 7%. Managed over 20 national campaigns and coordinated with multiple departments while overseeing a budget of over PKR 100 million.

Marketing Strategy Budget Management Campaigns Data Analysis Team Leadership

Asst. Manager Digital Marketing and PR

Service Sales Corporation (Pvt.) Ltd.

May 2017 - Mar 2020 (2 years 10 months)

Developed a brand launch strategy that increased brand awareness by 75% in 2 months. Managed digital social communication strategies and executed on-ground activations, overseeing an annual budget of over PKR 6 million.

Digital Marketing Brand Strategy Social Media Management Campaign Execution

Marketing Officer

Etihad Airways (PJSC)

Nov 2015 - Apr 2017 (1 year 5 months)

Oversaw the execution of global digital campaigns in Pakistan with an ROI of over 600%. Developed digital target audience personas and managed local budgets for campaign executions.

Campaign Management ROI Analysis Budget Management

Assistant Manager Marketing

Service Sales Corporation (Pvt.) Ltd.

Feb 2015 - Oct 2015 (8 months)

Managed online communication for two brands, focusing on targeted strategies and developing BTL communications for trade partners.

Online Communication Content Creation Brand Management

Management Trainee

Service Sales Corporation (Pvt.) Ltd.

Jul 2013 - Jan 2015 (1 year 6 months)

Developed a brand launch strategy for a sportswear brand and redesigned trade marketing collateral, achieving a cost reduction of about 20%.

Brand Strategy Marketing Marketing Collateral

Intern

Avanceon Ltd.

Oct 2012 - Oct 2012 (0 months)

Planned and developed a SharePoint Helpdesk ticketing system and dashboard portal for HR and Admin services.

SharePoint Help Desk Ticketing Systems Dashboard Development HR Services

Education

Degrees, certifications, and relevant coursework

Lahore University of Management Sciences

Bachelor of Science (Honors), Politics and Economics

2009 - 2013

Completed a Bachelor of Science (Honors) in Politics and Economics, focusing on the intersection of political systems and economic theories, and their practical applications in real-world scenarios.