Ashhar Naeem

PMP-certified project manager and marketing operations professional with 12+ years of experience based in Lahore, Pakistan. At my current workplace, I bridge local business teams and global technology stakeholders on technology implementations and digital transformation projects.

Key project delivery experience:

• Infrastructure relocation across civil works, network, server, and POS teams - delivered three days ahead of a fixed hard deadline

• Business-side UAT lead for a Google Cloud Platform data warehouse migration - test case design, defect tracking against a 24-hour SLA, post-go-live runbooks, and 30-day hyper-care

• Enterprise application rollout across a 10-store national network - UAT, training, and user adoption, contributing to a 2+ hour reduction in on-floor activity times and 10% NPS improvement

• Centralized governance for 12+ concurrent projects with weekly executive reporting to local and international leadership

Key marketing operations experience:

• Built a regression model on 10 years of campaign data, driving a 30% reduction in marketing expenses while maintaining sales targets

• Managed a national annual marketing budget of PKR 100 million with full authority over allocation, forecasting, and variance reporting

• Standardized SOPs across 10 stores, reducing data and pricing errors by over 95%

• Planned and executed 20+ national campaigns across TV, digital, OOH, print, and in-store channels

I am comfortable translating between business stakeholders who need outcomes and technical teams who need clarity.

Credentials:

• PMP® (PMI, Nov 2025)

• ISO/IEC 27001 Lead Implementer (PECB)

• BSc Honours, Politics & Economics, Lahore University of Management Sciences

Tools:

• Jira

• Confluence

• SharePoint

• Microsoft Project

• Excel

• PowerPoint

Open to remote roles in project management, marketing operations, implementation coordination, or program management with international or remote-first organisations.