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Rayaab Fatima

@rayaabfatima

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Digital project leader combining SEO, content, and e-commerce growth expertise.

Pakistan

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What I'm looking for

I seek a leadership role where I can drive end-to-end digital projects, scale organic growth, mentor teams, and deliver measurable ROI within a collaborative, growth-focused company.

I am a digital project manager and tech lead with 7+ years of cross-functional experience driving SEO, content, web development, branding, and e-commerce initiatives. I balance creative strategy with analytical rigor to deliver measurable growth and optimized digital experiences.

I lead and mentor teams, craft content strategies and editorial calendars, and architect holistic SEO plans to amplify organic visibility. I have a track record of improving ROI through data-driven tactics, streamlined workflows, and strong client relationships.

I also bring experience in project budgeting, vendor management, investment analysis, and event delivery, and I freelance across marketing, financial consultation, and web design — always advocating for accessibility, security, and performance.

Experience

Work history, roles, and key accomplishments

Current

Divisional Head

Current

Artwing Nitro

Oct 2024 - Present (1 year 2 months)

Set division vision and drive innovative SEO, technical excellence, and seamless digital experiences to elevate organic visibility and product performance.

SEO Strategy Technical SEO Team Leadership Content Strategy Client Relationship Management Performance Optimization

Digital Project Manager & Tech Lead

Artwing Studios

Nov 2023 - Sep 2024 (10 months)

Managed end-to-end web, SEO, content, and branding projects, improving UX and performance while leading cross-functional teams and embedding accessibility, security, and SEO best practices.

Project Management Web Development SEO Content Strategy Team Leadership Accessibility

E-commerce Lead

Artwing Studios

Dec 2022 - Oct 2023 (10 months)

Managed and optimized e-commerce platforms to achieve sales targets through data-driven acquisition and retention strategies and by leading a high-performance team.

Customer Acquisition Retention Strategy Data Analysis Vendor Management

Social Media Manager

Artwing Studios

Jan 2022 - Nov 2022 (10 months)

Owned social media strategy and content calendars across major platforms to grow brand awareness and engagement using performance analysis to refine approaches.

Social Media Management Analytics Community Management Content Creation Brand Consistency Performance Optimization

Social Media Manager

Clayive Digital

Sep 2021 - Dec 2021 (3 months)

Developed and executed social media strategies to strengthen brand presence and managed reputation monitoring and cross-team brand alignment.

Social Media Strategy Social Media Brand Monitoring Content Creation Cross Functional Collaboration Reputation Management Analytics

Fund Manager

Rising Capitals

Jan 2019 - Sep 2019 (8 months)

Designed and implemented investment strategies, conducted investment analysis, and coordinated with international clients to oversee institutional funds and optimize costs.

Investment Analysis Portfolio Strategy Financial Modelling Cost Optimization

PR Manager

Rising Youth

Jan 2019 - Jul 2019 (6 months)

Planned and executed PR strategies and public events, maintained stakeholder relationships, and produced PR materials to drive outreach and engagement.

Public Relations Event Planning Stakeholder Management Campaign Execution Media Relations

Student Brand Manager

ACCA Pakistan

Jun 2017 - Aug 2018 (1 year 2 months)

Developed marketing campaigns and sponsorship initiatives for educational outreach, analyzed campaign performance, and led teams for promotional events.

Marketing Campaigns Sponsorship Management Campaign Analysis Stakeholder Engagement

Event Manager

Elixir Event Management

Planned and executed events from concept to completion, managing budgets, logistics, sponsorships, and media coverage to deliver successful events.

Event Planning Budget Management Logistics Media Relations

Current

Freelancer

Current

Self Employed

Jan 2017 - Present (8 years 11 months)

Provided freelance services including marketing and financial consultation, content writing, branding, data entry, and website design for diverse clients.

Content Writing Branding Web Design Data Entry Project Management