Open to opportunities

Asha Malinda

@ashamalinda

Message

International trade sales and marketing manager with 12+ years' cross-sector experience.

Sri Lanka

Message

What I'm looking for

I am seeking a senior role in sales, marketing or international trade where I can lead export growth, develop strategy, manage cross‑functional teams, and build long-term client partnerships in a collaborative, growth-focused company.

I am an International Trade Sales & Marketing Manager with over 12 years of corporate experience across pharmaceuticals, freight forwarding, construction/interior solutions, and FMCG export sectors. I lead international market identification, contract negotiations, export supply-chain oversight, and regular overseas buyer engagement to drive export growth.

My career highlights include senior sales and marketing leadership roles managing projects and retail accounts, developing go-to-market strategies, and handling imports/exports operations end-to-end. I have strong quantitative and analytical skills, vendor and stakeholder management experience, and a track record in business development and channel distribution.

I hold postgraduate and diploma qualifications in Sales & Marketing Management and am currently pursuing an MBA. I am a motivated team player with leadership experience, effective communication in English and Sinhala, and a practical, results-focused approach to building business and export capabilities.

Experience

Work history, roles, and key accomplishments

Current

International Trade Sales Manager

Current

Consolidated Business Systems Ltd

Aug 2023 - Present (2 years 6 months)

Lead international sales and marketing for FMCG food & beverage exports, identifying foreign markets, negotiating contracts, and overseeing export supply chain to enable regular overseas buyer engagements and production planning.

International Sales Supply Chain Management Contract Negotiation Market Research Production Planning B2B Sales Trade Compliance

Sales & Marketing Manager

Unisyst Engineering

Feb 2021 - Aug 2023 (2 years 6 months)

Managed project and retail sales for construction/interior solutions, driving new business development, vendor management, and strategic marketing for commercial and government projects.

Business Development Vendor Management Strategic Planning Marketing Communications CRM Forecasting

Business Development Manager

JAT Holdings (Pvt) Ltd

Feb 2019 - Jan 2021 (1 year 11 months)

Led retail and project sales for FMCG and interior products, developing marketing strategies, managing channels and partners, and driving client acquisition for furniture and ceiling product lines.

Retail Sales Channel Management Marketing Strategy CRM Partner Management Product Management Sales Forecasting Client Acquisition

Assistant Manager Business Development

EMG Spedition Private Limited

Jan 2018 - Jan 2019 (1 year)

Managed operations and sales for imports and exports, handling freight forwarding client development, tender submissions, legal documentation, and project bidding to support company divisions.

Freight Forwarder Documentation Client Development Logistics Operations Negotiation Project Management

Associate Business Development

Maersk Lanka

Jan 2017 - Jan 2018 (1 year)

Supported new account development and solution gathering for freight forwarding clients, enhancing service offerings and contributing to sales growth through consultative selling.

Account Development Consultative Sales Freight Forwarder Solution Design Sales Support Relationship Management

Territory Executive

Ranbaxy

Oct 2012 - Dec 2016 (4 years 2 months)

Managed district sales for cardiology medicines, building relationships with pharmacies and medical institutions, maintaining stock support, and achieving sales targets through promotions and distribution management.

Pharmaceutical Sales Territory Management Distribution Promotion Portfolio Profitability Customer Relationship Management Stock Management

Education

Degrees, certifications, and relevant coursework

University of Sri Jayewardenepura

Master of Business Administration, Marketing and Management

Postgraduate studies in Marketing and Management (MBA) at the University of Sri Jayewardenepura; program in progress.

University of Sri Jayewardenepura

Diploma in Business and Marketing Management, Business and Marketing Management

2016 - 2017

Diploma in Business and Marketing Management from the University of Sri Jayewardenepura completed in 2016–2017.

Kingswood College, Kandy

GCE Advanced Level, Secondary Education

Activities and societies: Head Prefect (2008–2009); Captain, 1st XI Cricket (2005–2009); President, School Interact Club; represented Sri Lanka U-15/U-17 cricket teams.

Completed A/Ls at Kingswood College Kandy, served as Head Prefect (2008–2009) and captained the 1st XI cricket team.