At Systems Limited, I built an enterprise sales function from the ground up for a digital transformation portfolio spanning cloud, AI/GenAI, ERP/CRM, staff augmentation, and managed services. I grew the CRM pipeline from ~$2M to ~$4.5M and built a portfolio of ~20 accounts.
I expanded accounts including InDrive, The Children's Place, Lipton, and IMPEL, and recovered $500K in dormant receivables through C-suite negotiation. I also won new logos including Aviatrix, Oxfam America, and UNRWA.
At NETSOL Technologies Ltd., I drove business development for NFS Ascent, a digital lending and leasing SaaS platform. I contributed to enterprise deals ranging from $5M to $15M+ and to signing clients including BMW Financial Services, Mercedes-Benz Financial Services, Allica Bank, and Ikano Bank.
I led 15+ major RFP/RFI/RFQ submissions annually and managed a team of five BD executives. I’m PMP-certified and have an MBA in Marketing from Lahore School of Economics.
