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Asaad Ali Akhunzada

@asaadaliakhunzada

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I’m a Marketing Director focused on digital growth, data-driven campaigns, scalable operations.

Pakistan

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What I'm looking for

I’m looking for a role where I can own digital growth end-to-end—building reporting, optimizing paid/organic channels, and scaling teams and marketing operations with clear KPI-driven decision-making, ideally with room to expand leadership impact and process excellence.

I’m a results-driven marketing leader with 10+ years of hands-on experience across digital marketing, campaign management, and team operations in B2B and B2C environments. I’ve led cross-functional teams, managed budgets, and built data-informed reporting to drive measurable performance improvements.

In my recent roles (Head of Marketing and Marketing Director), I’ve scaled client portfolios, consolidated vendor/tooling costs, and modernized marketing workflows—most notably migrating to ActiveCampaign and improving lead response time from 48 hours to under 4 hours. I’m MBA-qualified with Lean Six Sigma training, and I focus on growth through SEO/SEM/paid media, rigorous analytics, and operational systems that help teams deliver consistently.

Experience

Work history, roles, and key accomplishments

Head of Marketing

Biodigy

Nov 2024 - Mar 2026 (1 year 4 months)

Planned and executed multi-channel APAC digital marketing campaigns, contributing to consistent quarter-over-quarter growth in qualified leads. Managed a team of 6 and built a Google Analytics + HubSpot reporting framework for clients (CPL, CTR, conversion rates), while consolidating vendor tooling to reduce monthly spend by ~15% and delivering 4 brand refresh projects within timelines and budgets

Google Analytics HubSpot Paid Search Paid Social SEO Marketing Automation A B Testing Vendor Management

Marketing Director

Moobila

Mar 2023 - Nov 2024 (1 year 8 months)

Led day-to-day operations of a 22-person marketing department, driving standardized client reporting that reduced monthly reporting effort by ~30%. Oversaw marketing automation migration to ActiveCampaign to reduce lead response time from 48 hours to under 4 hours, renegotiated key vendor contracts to cut operational expenses by 20%, and managed $120K+ monthly Google Ads and Meta budgets to mainta

ActiveCampaign Marketing Automation Google Ads Meta Ads ROAS Client Reporting Budgeting Team Leadership

Senior Marketing Manager

Moobila

Jan 2022 - Mar 2023 (1 year 2 months)

Managed SEO, Google Ads, and paid social performance for 12+ B2B and B2C clients, delivering an average 40% improvement in website traffic and lead conversions within 9 months. Ran structured A/B testing, coordinated multi-channel content calendars, executed quarterly SEO audits for 8 websites, and produced channel-level attribution reporting to drive actionable optimization.

SEO Google Ads Paid Social A B Testing Landing Page Optimization Content Strategy Google Analytics Team Coordination

Commercial Manager

Telecom Foundation Complex

Jul 2020 - Dec 2021 (1 year 5 months)

Supported preparation and submission of a $10M FTTH infrastructure tender by coordinating inputs across technical, legal, and commercial teams and managing the end-to-end document review process. Led digital transformation of marketing and sales reporting by migrating manual workflows to a centralized CRM and dashboard system, cutting reporting preparation time by 35% while managing key supplier a

Tender Management Dashboards Go To Market Strategy Market Research Budget Commercial Documentation Digital Transformation

Senior Marketing Executive

Cecos University

Nov 2019 - Jul 2020 (8 months)

Managed university digital marketing channels (Facebook, Instagram, Google Ads) to optimize for student enquiry volume across enrolment cycles. Coordinated 6+ outreach events and project-managed development of a student admissions mobile app, producing monthly performance reports covering spend, enquiry volume, and enrolment conversion rates.

Google Ads Social Media Marketing performance reporting Event Coordination Lead Generation Project Management KPI Tracking