At Quabble (MuseLive), I own the strategy and experiment roadmap across 1M+ users, focused on conversion, buyer quality, lifetime value, and retention. I delivered a 10–15% gross revenue improvement and a 10%+ ARPU lift through monetization work.
I led lifecycle management, CRM, and repeat-purchase strategy at Quabble (MuseLive). I also shipped gamification-anchored discount mechanics and ran pricing experiments with an 80% hit rate on positive outcomes.
At Vital Life, I owned the product lifecycle from zero to one, designing the user journey and feature set for a consumer health product that scaled to 50k users. I shipped an AI-enabled, gamified habit-tracking loop that lifted retention by 25%.
Through Imaginerix, my independent consulting practice, I worked with founders and teams across 30+ consumer and fintech products. I rebuilt paywall logic using RevenueCat and Superwall, contributing to a 35% LTV lift across the portfolio, and set up data tracking for clients using Mixpanel, Amplitude, and PostHog.
