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Arun Easwaran

@aruneaswaran

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Head of Search at Webtopia, where I built Project OASIS, cutting paid media teams’ manual reporting work by 30%.

United Kingdom

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What I'm looking for

I’m willing to relocate to London and am open to hybrid or on-site work. I require approximately one year of Skilled Worker visa sponsorship before ILR eligibility in September 2027.

At Webtopia, I lead the Search function across UK and US clients, setting direction across paid search, Shopping, Performance Max, YouTube, measurement and automation. I’ve scaled paid search for 20+ brands and helped grow Only Curls’ non-brand revenue fivefold.

I conceived and delivered Project OASIS, a proprietary platform with a Slack-integrated AI agent that automates reporting, surfaces creative insights and flags performance risks. It reduced manual work by 30%, and the project received third place for Best New AI & ML Project at the National Digital Awards Ireland 2026.

Previously at HiveMinds, I led a 10-person performance team across international accounts. For Flydubai, I built a localisation framework across 40+ markets; non-brand transactions increased tenfold in three months while cost per acquisition fell by over 50%.

At HiveMinds, I also helped quadruple WD-40’s marketplace revenue without increasing cost per sale, earning the BW Golden Cart Award for Best Customer Outreach. I hold an MSc in Marketing with Distinction from the University of Liverpool and a BTech in Computer Science & Engineering.

Experience

Work history, roles, and key accomplishments

Current

Head of Search

Current

Webtopia

Jan 2025 - Present (1 year 9 months)

Lead the agency's Paid Search capability across UK and US clients, setting strategic direction across Google Ads, Microsoft Advertising, Shopping, Performance Max, YouTube, bidding, measurement and automation. Scaled Paid Search for 20+ brands, delivering consistent revenue growth and 5x ROAS improvements.

Google Ads Microsoft Advertising Shopping Performance Max YouTube Bidding Measurement Automation AI Team Leadership Client Management Business Development

Lead Google Strategist

Webtopia

Oct 2022 - Dec 2024 (2 years 2 months)

Led Google strategy for clients, embedding AI and automation into workflows via Project OASIS and a Slack-integrated AI agent, cutting manual work by 30% and enabling margin-led budget reallocation.

Google Ads AI Automation OASIS Slack Budget Management Client Strategy

Google Campaign Manager

Webtopia

Mar 2022 - Oct 2022 (7 months)

Managed Google campaigns for clients, focusing on performance and optimization.

Google Ads Campaign Management Optimization

Associate Vice President – Client Success

HiveMinds

Jan 2021 - Jan 2022 (1 year)

Managed a 10-person performance team across search, social and marketplaces, embedding automation, creative-sync and data-led optimisation to deliver channel-agnostic growth. Drove full-funnel growth across $300K+ monthly budgets.