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arthur blitz

@arthurblitz

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Paid Media Specialist at Wipro Technologies supporting advertisers scaling Meta campaigns above BRL 1 million monthly.

Brazil

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At Wipro Technologies, I support advertisers optimizing and scaling campaigns across Meta’s advertising ecosystem, including accounts with monthly media investments exceeding BRL 1 million. I analyze performance and recommend ways to improve efficiency, budget allocation, and return on ad spend.

At MadeiraMadeira, I transformed marketing and business data into insights for media investment and customer acquisition, developing automated reporting with GA4, Looker Studio, Supermetrics, and Excel. Earlier, I managed paid campaigns at V4 Company; Blue Marketing and developed advertising copy at Viraly.

Experience

Work history, roles, and key accomplishments

Current

Paid Media Specialist

Current

Wipro Technologies

Apr 2024 - Present (2 years 6 months)

Support advertisers in optimizing and scaling paid media campaigns across Meta’s advertising ecosystem, driving performance improvements and business growth. Analyze campaign performance and provide data-driven recommendations based on ROAS, CPA, CAC, CTR, CPC, CPM, and conversion metrics.

Meta Ads Campaign Optimization ROAS optimization CPA Optimization CAC Optimization CTR CPC CPM Conversion Tracking Audience Targeting Attribution Measurement AI Tools Cross Functional Collaboration

Marketing Data Analyst

MadeiraMadeira

Mar 2023 - Dec 2023 (9 months)

Transformed large-scale marketing and business data into actionable insights to support media investment decisions and customer acquisition strategies. Developed automated dashboards and reporting frameworks using Google Analytics 4 (GA4), Looker Studio, Supermetrics, and Excel.

Google Analytics 4 Looker Supermetrics Excel Data Analysis Dashboarding Performance Analysis Budget allocation

Copywriting Specialist

Viraly

Nov 2022 - Dec 2022 (1 month)

Developed high-converting ad copy for clients across multiple industries. Analyzed campaign performance data to improve messaging, engagement, and conversion rates.

Copywriting Ad Copy Performance Analysis Creative Optimization Collaboration

Paid Media Analyst

V4 Company; Blue Marketing

Nov 2021 - Jul 2022 (8 months)

Managed and optimized paid advertising campaigns across Meta Ads and Google Ads. Led campaign planning, implementation, optimization, and performance reporting for clients across different industries.

Meta Ads Google Ads Campaign Optimization Audience Targeting A B Testing Performance Analysis Lead Generation Customer Acquisition