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Arry Fajriana

@arryfajriana

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I’m a Social Media Manager who drives campaigns, content, and online analytics for brands.

Indonesia

Message

What I'm looking for

I’m looking to grow in a dynamic environment where I can lead social media campaigns end-to-end—combining content writing, SEO, and online analytics—while continuously learning and contributing with strong enthusiasm and adaptability.

I’m a Social Media Manager at Dentsu Creative Indonesia (December 2022 - October 2025), leading social media work for brands including ALDO and BCA. I focus on campaign execution and online activity, turning brand goals into consistent, engaging content.

Before that, I moved through roles that sharpened both strategy and production. As an Ass. Product Manager at ALPHALITICAL (December 2021 - June 2022) and a Creative Strategist at ARYATI (July 2020 - December 2021), I supported planning, creative direction, and how messaging performs across channels.

Earlier in my career, I built deep content fundamentals as a Social Media Executive at LEVERATE MEDIA ASIA (June 2018 - August 2019) and then as a Social Media Manager at (ARRY) ARCADE INDONESIA (September 2019 - June 2020). From Content Manager (December 2015 - May 2016) to Social Media, Content & Copywriter (April 2014 - August 2015), I’ve kept a strong enthusiasm for film, music, food, technology, and psychology—paired with a continuous drive to learn and contribute in dynamic corporate environments.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Dentsu Creative Indonesia

Dec 2022 - Oct 2025 (2 years 10 months)

Managed social media for brands including ALDO, BCA, MAMA Lemon, Pegadaian, Albusmin, Smirnoff, Singleton, Don Julio, Guinness, and Johnnie Walker.

Social Media Management Brand Campaigns Content Editing Copywriting SEO Content Writing Online Advertising Content Planning

Assistant Product Manager

Alphalytical

Dec 2021 - Jun 2022 (6 months)

Supported product management activities at Alphalytical during December 2021 to June 2022.

Product Management Campaign Planning Content Planning Copywriting SEO Content Writing

Creative Strategist

Fajriana

Jul 2020 - Dec 2021 (1 year 5 months)

Worked as a Creative Strategist from July 2020 to December 2021.

Creative Strategy Campaign Planning Content Editing Copywriting SEO Content Writing Online Advertising Content Planning

Social Media Manager

Arcade Indonesia

Sep 2019 - Jun 2020 (9 months)

Managed social media for brands including Love Beauty and Planet, Jawara, Bango, Oreo, Biskuat, Mie Sedaap, and Marlboro.

Social Media Management Brand Campaigns Content Editing Copywriting SEO Content Writing Online Advertising Content Planning

Social Media Manager

Leverate Media Asia

Jun 2018 - Aug 2019 (1 year 2 months)

Worked as a Social Media Manager from June 2018 to August 2019 for brands including Motul, Chizmill, ClassMild, Mandiri Investasi, and IDX.

Social Media Management Brand Campaigns Content Editing Copywriting SEO Content Writing Online Advertising Content Planning

Social Media Executive

Arcade Indonesia

Jun 2016 - May 2018 (1 year 11 months)

Worked as a Social Media Executive from June 2016 to May 2018 for brands including Pond’s, BlueBand, Nescafe, Hijabfresh, Sudocream, Potabee, Krisbee, Snickers, and Dove Chocolate.

Social Media Management Brand Campaigns Content Editing Copywriting SEO Content Writing Online Advertising Content Planning