Arooj Asad Ali
@aroojasadali
Human Resources specialist driving recruitment, training, and organizational development.
What I'm looking for
I am a qualified Human Resource Specialist and social worker with nine years' experience across HR, training, marketing, and business development. I established and led HR and training functions, designed and delivered 66+ training batches with strong retention and graduation ratios, and managed end-to-end recruitment, onboarding, and HR operations.
I combine stakeholder collaboration, analytical attention to detail, and practical operational skills to build teams and processes that scale. I have led remote and on-site teams, supported executive operations, managed client relationships and events, and continually pursue professional growth in HR, training, and organisational development.
Experience
Work history, roles, and key accomplishments
Assistant Manager, Training & Development
Aims Contact Technologies (PVT) Ltd
May 2023 - Aug 2025 (2 years 3 months)
Built and led the Lahore HR & Training department, managing a team of four and delivering 66+ training batches with average retention of 65% and graduation ratio of 67%, while owning end-to-end recruitment and HR operations.
HR Manager
Crewgoo LLC
Jul 2022 - Sep 2022 (2 months)
Managed recruitment, onboarding, offboarding and employee records remotely, shortlisted candidates from LinkedIn/Indeed/Fountain and supported operational coordination for a 20-person team.
Business Development Manager
4 Dost
Mar 2022 - May 2022 (2 months)
Developed and executed growth strategies and marketing pitches, collaborated with social media and dev teams to run campaigns, and trained interns on field and digital marketing to onboard brands and restaurants.
Corporate Relations Manager
TheListener.Pk
Nov 2021 - Apr 2022 (5 months)
Established strategic partnerships and crafted business proposals for workshops and events, managed organic and paid social campaigns, and oversaw daily operations to improve process efficiency.
Global Marketing Manager
UsmanRamay.org
Oct 2021 - Feb 2022 (4 months)
Managed paid and organic social media, produced digital content and YouTube assets, researched global marketing trends, and supervised the initial setup of a new educational institute.
Assistant HR & Administration
E-Build Pakistan
Apr 2020 - Jul 2021 (1 year 3 months)
Handled recruitment, payroll, documentation and onboarding while leading a 20-person team and concurrently serving as Business Development Team Lead, achieving weekly contract signings and consistent new brand registrations.
Client Relations & SMM Executive
Media World Advertising Agency
Nov 2019 - Mar 2020 (4 months)
Engaged new clients with persuasive pitches, planned and executed social media strategies, and monitored performance metrics to optimize client campaigns and meet KPIs.
Event & Marketing Manager
Musa Multiplex Zone
Nov 2016 - Apr 2019 (2 years 5 months)
Organized corporate meetings, fundraising events and festivals, managed vendors and logistics, applied cost controls to meet budgets and drove revenue growth through effective event planning.
Education
Degrees, certifications, and relevant coursework
Lahore College for Women University
Bachelor of Science, Mass Communication
Activities and societies: University-level PR events; collaborative research on social media for career counselling
Completed a four-year Bachelor of Science in Mass Communication with emphasis on public relations, advertising, and marketing; participated in university PR events and collaborative social media research on career counselling.
Availability
Location
Authorized to work in
Job categories
Skills
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