Arooj Asad Ali

Built and led the Lahore HR & Training department, managing a team of four and delivering 66+ training batches with average retention of 65% and graduation ratio of 67%, while owning end-to-end recruitment and HR operations.

Managed recruitment, onboarding, offboarding and employee records remotely, shortlisted candidates from LinkedIn/Indeed/Fountain and supported operational coordination for a 20-person team.

Developed and executed growth strategies and marketing pitches, collaborated with social media and dev teams to run campaigns, and trained interns on field and digital marketing to onboard brands and restaurants.

Established strategic partnerships and crafted business proposals for workshops and events, managed organic and paid social campaigns, and oversaw daily operations to improve process efficiency.

Managed paid and organic social media, produced digital content and YouTube assets, researched global marketing trends, and supervised the initial setup of a new educational institute.

Handled recruitment, payroll, documentation and onboarding while leading a 20-person team and concurrently serving as Business Development Team Lead, achieving weekly contract signings and consistent new brand registrations.

Engaged new clients with persuasive pitches, planned and executed social media strategies, and monitored performance metrics to optimize client campaigns and meet KPIs.

Organized corporate meetings, fundraising events and festivals, managed vendors and logistics, applied cost controls to meet budgets and drove revenue growth through effective event planning.

Activities and societies: University-level PR events; collaborative research on social media for career counselling

Completed a four-year Bachelor of Science in Mass Communication with emphasis on public relations, advertising, and marketing; participated in university PR events and collaborative social media research on career counselling.