ARMANDO Hernández

Led the strategic development of the oncology portfolio, including Kesimpta and Cosentyx. Developed partnerships with medical associations and managed a cross-functional team to achieve significant growth in product demand.

Developed long-term strategies for the Immunology portfolio in LATAM, managing a team to ensure regional representation in global strategies and achieving significant market penetration.

Managed a team responsible for oncology products, achieving sales growth and successful product launches while developing strategic partnerships with healthcare providers.

Led a team of key account representatives, developing strong relationships with healthcare providers and achieving sales targets through effective strategy implementation.

Oversaw marketing and sales strategies for hospital and retail channels, managing a team to achieve financial targets and improve market presence.

Developed and implemented marketing strategies for the retail sector, achieving significant market share growth and improving business development activities.

Led the development of the Generic Division, managing country managers and achieving sales growth through strategic partnerships and product pipeline development.

Designed and implemented sales and marketing strategies for the Generic Division, achieving significant sales growth and market penetration.

Managed the Generic Division, leading a team to implement marketing strategies and achieve sales growth while managing financial budgets.

Developed the structure of the Ophthalmic Division, planning product launches and conducting market research to establish a strong market presence.

Analyzed market data and developed reports to support the establishment of the Ophthalmic Division as a business project.

Completed a Certificate Program in Business Strategy Management, focusing on strategic frameworks and decision-making processes in business.

Participated in the Disruptive Strategy program with Clayton Christensen, learning about innovation and market disruption strategies.

Earned a Global Management Certificate, enhancing skills in international business and cross-cultural management.

Completed a program on the Strategic Value of Customer Relationships, focusing on customer engagement and relationship management strategies.

Graduated with a major in Marketing Management, gaining knowledge in marketing strategies, consumer behavior, and market analysis.

Earned a Bachelor of Business Administration, focusing on business principles, management practices, and financial analysis.