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@christinespescha
Product owner driving customer-centric SaaS product delivery and growth.
I am a product owner with ten years' experience delivering digital products using agile methods, focused on aligning product strategy with customer needs and business goals. I currently manage the full lifecycle of SaaS platforms at a leading energy utility billing provider and build roadmaps, prioritise backlogs, and enable cross-functional teams to deliver measurable outcomes.
My background includes e-commerce and digital delivery roles where I led system architecture (Salesforce), omni-channel retail programs, and integrations while combining data-driven analysis with user feedback to optimise KPIs. I have a track record of facilitating trade-off decisions, driving automation and AI to streamline workflows, and maintaining strong stakeholder engagement through regular demos and transparent communication.
I thrive in fast-paced environments and bring strong skills in stakeholder management, product management, Agile (Scrum), and analytics. I am passionate about customer-centric innovation and continuous improvement, and I proactively manage risks to keep delivery on track while maximising product value.
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Work history, roles, and key accomplishments
Flux Federation
Jun 2022 - Present (3 years 5 months)
Own and communicate strategic product roadmaps for a fully remote SaaS product, prioritising backlogs by business impact and driving data-informed decisions to deliver measurable outcomes.
Macpac Ltd.
Apr 2019 - May 2022 (3 years 1 month)
Led end-to-end product ownership of e-commerce and ERP integrations (Salesforce), delivering omni-channel inventory, new payment gateways and loyalty programmes to improve retail operations.
Xtend-Life
Sep 2018 - Mar 2019 (6 months)
Managed Shopify-based e-commerce platform and blog, rebuilt website, implemented integrations and marketing campaigns to increase traffic and conversion while maintaining platform security.
Webrepublic AG
Jan 2016 - Aug 2018 (2 years 7 months)
Led delivery of large-scale digital marketing accounts (SEA, SEO, Social) managing scoping, budgets, timelines and multi-million media spends to meet KPIs and secure repeat investment.
KV Berufsakademie
Sep 2017 - Jul 2018 (10 months)
Delivered Search Engine Marketing course content and practical training to students, covering SEM strategies and tools.
Webrepublic AG
May 2015 - Jan 2016 (8 months)
Delivered paid search consultancy and campaign optimisation for clients, contributing to account growth and performance improvements across digital channels.
Mons Royale
Dec 2014 - Apr 2015 (4 months)
Managed sales operations across Switzerland and New Zealand, driving regional sales growth and supporting business development initiatives.
Globus Family of Brands
Apr 2013 - Nov 2014 (1 year 7 months)
Coordinated marketing activities and supported campaigns across the brand portfolio to drive awareness and sales in the New Zealand market.
Degrees, certifications, and relevant coursework
Product Discovery
2025 - 2025
Attended a Product Discovery Workshop to develop skills in product discovery techniques and user-centric validation.
Professional Scrum Product Owner (PSPO), Agile / Product Ownership
2022 - 2022
Completed the Professional Scrum Product Owner (PSPO) certification to strengthen product ownership and agile delivery skills.
Certified Yoga Teacher, Yoga
2018 - 2018
Completed a Certified Yoga Teacher program to gain formal instruction credentials in yoga teaching.
Digital Advertising
2018 - 2018
Completed DoubleClick training focused on digital advertising tools and platforms.
Digital Marketing & Analytics
2017 - 2018
Completed multiple Google courses including Google Academy and Google Analytics certifications focused on digital marketing and analytics.
Bachelor of Science, Economics
2008 - 2011
Completed a Bachelor of Science in Economics at HTW Chur, focusing on applied economics and international business topics.
International Business & Economics
2003 - 2007
Undertook studies in International Business & Economics at the International Business School in Ilanz.
Software and tools used professionally
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