Harvish varshan

Architected and managed Google Ads and Meta Ads for E-commerce and B2C clients, handling $100K+ in paid media spend and scaling to up to 18X ROAS. Led full-funnel conversion journey optimisation that generated 10,000+ qualified leads and reduced cost per lead by up to 45%.

Mentored media buyers and marketers on Google Ads strategy, campaign architecture and tracking set-up. Conducted technical audits of ad accounts and landing pages to strengthen conversion frameworks.

Led paid media strategy across Google Search and Meta lead generation to drive course enrolments and enquiries. Optimised audience targeting, ad creatives and bidding structures to sustain a steady flow of high-intent leads while improving return on ad spend.

Executed lead generation across Google Search, Performance Max and Meta Ads for healthcare services. Built Unbounce landing pages and refined ad copy to improve Quality Scores and reduce acquisition costs.

Managed PPC and paid social campaign operations, including keyword research, audience segmentation and performance optimisation. Analysed acquisition metrics in Google Analytics to identify conversion bottlenecks and improve campaign ROI.

Supported the design and launch of Google Search and Facebook lead generation campaigns. Managed daily budgets, keyword bid adjustments and ad copy, and set up initial lead tracking.

Supported digital acquisition for financial products through keyword research and search engine marketing. Monitored campaign traffic and tracked conversion actions for Demat account sign-ups.

Handled sales and operations responsibilities at a bank.

Worked as a recreation assistant and housekeeper at a hotel.

Pursued an MBA in Marketing Management from Alagappa University from 2020 to 2022.

Completed a Bachelor of Science in Hotel, Motel and Restaurant Management from the University of Madras from 2005 to 2008.

Completed Higher Secondary Certificate (HSC) from RNGH School from 2003 to 2005.

Earned the Google Ads Measurement Certification, issued October 5, 2026 and expiring October 5, 2027.

Earned the Google Analytics Certification (2026), issued October 10, 2026 and expiring October 10, 2027.

Earned the Microsoft Advertising Certified Professional certification.

Earned the Artificial Intelligence in Marketing (MAICON) certification.