Ariel Benichou
@arielbenichou
I build and scale profitable growth engines across B2B SaaS, e-commerce, and high-AOV businesses.
SpainWhat I'm looking for
I've built growth engines for ORBIDI, Sirena, Crehana, and Los Locos—turning Los Locos from unprofitable to a 20% operating margin in four months while driving 200% YoY revenue growth.
At ORBIDI, I built the marketing function from zero to 30+ people in five months. At Growketing, I led EMEA, managed a 10+ client portfolio exceeding €650K monthly in Google and Meta spend, and scaled Sirena's spend from $80K to $380K per month while holding CAC flat.
I'm hands-on across paid acquisition, lifecycle marketing, P&L ownership, Shopify Plus, HubSpot, Klaviyo, and AI-powered testing. I build practical automation with Claude and n8n, and I'm looking to focus that operator mindset in a high-ownership company with product-market fit and customer demand.
Experience
Work history, roles, and key accomplishments
Growth & Marketing Leader
Los Locos
Feb 2026 - Present (7 months)
Fractional CMO and E-commerce Lead driving P&L turnaround, performance marketing, and AI-powered testing for a fashion e-commerce brand.
Education
Degrees, certifications, and relevant coursework
UPC School (Universitat Politècnica de Catalunya)
Executive MBA, Business Administration
2023 - 2024
Executive MBA program at UPC School in Barcelona, completed in 2024. Final master's thesis received a perfect score of 10/10.
Universidad del CEMA
Diploma, Organizational Competencies and Business Leadership
2022 - 2022
Diploma in Organizational Competencies and Business Leadership, completed in 2022.
Universidad de Ciencias Empresariales y Sociales
Bachelor of Arts, Business Administration
2017 - 2021
Bachelor of Arts in Business Administration, completed in 2021.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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