Open to opportunities

Andrés Martínez Cabañero

@andrsmartnezcabaero

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E-commerce and digital marketing specialist turning data into growth on Shopify.

Spain

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What I'm looking for

I want to own the full digital channel in a growing team—blending Shopify CRO, paid media, and GA4 insights. I’m aiming to evolve into a marketing data analyst role, turning multi-channel data into clear, measurable growth.

I’m an E-commerce and digital marketing specialist based in Valencia, combining 3+ years of Shopify CRO and performance marketing with analytics and hands-on AI automation. I built and scaled an end-to-end Shopify marketplace platform, driving +215% revenue, -60% CAC, and organic Rank #1 in under 6 months.

I also served as CMO at a Lanzadera-backed conversion-focused startup, where I grew social followers to 2,100+ in 4 months, achieved ROAS of 3.2x, and delivered faster lead nurturing through HubSpot automation. I’m now focused on owning the full digital channel and evolving into a marketing data analyst role—turning GA4 and multi-channel data into clear growth decisions.

Experience

Work history, roles, and key accomplishments

Current

AI Tools & Marketing Freelance

Current

Native Freelance

Jan 2026 - Present (5 months)

Built an autonomous Etsy listing pipeline (image generation, AI-SEO, auto-publish) shipping ~2 listings/day, and delivered an Amazon/Etsy SaaS mockup tool (MockAI) in under 4 weeks. Automated social content workflows with Claude/Gemini APIs, reducing production time ~80%, and provided AI process consulting to 3+ SMBs.

Python Prompt Engineering Claude Gemini API Etsy API Next.js Workflow Automation AI SEO GitHub Actions AI Consulting

Current

E-Commerce & Digital Mktg

Current

EscapesGP

Oct 2022 - Present (3 years 8 months)

Built and scaled EscapesGP’s Shopify marketplace from scratch, driving +215% revenue and -60% CAC while reaching organic #1 for key terms in under 6 months. Managed CRO, technical SEO, and performance campaigns, doubling online bookings in the first year and increasing organic traffic by +65% in 8 months.

Shopify Conversion Rate Optimization (CRO)Technical SEO Google Ads Meta Ads GA4 Google Tag Manager Mailchimp A B Testing Performance Marketing

Chief Marketing Officer

Vaucen @ Lanzadera

Jan 2024 - Apr 2025 (1 year 3 months)

Owned go-to-market and performance marketing for a Lanzadera-backed conversion funnel startup, growing social followers from 0 to 2,100+ and increasing qualified traffic +40% via five influencer partnerships. Led Meta Ads and Google Ads with KPI tracking (avg. ROAS 3.2x) and implemented HubSpot CRM and email automation for lead nurturing and conversion tracking.