Open to opportunities

Archana Samantaray

@archanasamantaray

Message

Results-driven social media and digital communications professional.

India

Message

What I'm looking for

I am looking for a dynamic role where I can leverage my skills in social media management and digital communications, ideally in a collaborative environment that values creativity and innovation.

I am a results-driven Social Media and Digital Communications professional with a strong foundation in Journalism and Psychology. My hands-on experience spans content strategy, audience engagement, SEO, and campaign execution. I have a proven track record of managing social media platforms and developing creative content that builds brand presence across digital channels.

Throughout my career, I have successfully blended storytelling with data-driven strategies to enhance engagement and foster brand loyalty. Notably, I was recognized as a university rank holder, achieving 9th rank and receiving an Award for Academic Excellence. My commitment to growth and excellence is reflected in my work, where I consistently strive to deliver impactful results.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Private Clients

Jan 2022 - Present (3 years 6 months)

Managed social media accounts for private clients in the lifestyle, education, and wellness sectors. Developed platform-specific content strategies and implemented campaigns across Instagram, Facebook, and LinkedIn.

Google Analytics Community Building Performance Analysis Social Media Management Content Strategy Campaign Management Canva Adobe Creative Suite Meta Business Suite

Current

Content Creator Instagram

Current

Independent Project

Jan 2020 - Present (5 years 6 months)

Created and curated original content on Instagram, focusing on lifestyle, mental health awareness, and creative storytelling. Built a personal brand and organically grew audience engagement through visually compelling reels, carousels, and informational content.

Content Creation Instagram Canva InShot Meta Tools Content Strategy Analytics

Current

Creative Director

Current

Independent Projects

Led scripting and production for a public service film on domestic violence, integrating research-based messaging. Designed and executed a college-level campaign promoting gender sensitivity.

Scripting Production Research Project Management Art Direction Storytelling Public Service Announcements Film Production

Social Media & Content Coordinator

ST Pauls College

Aug 2021 - Apr 2024 (2 years 8 months)

Spearheaded digital content development across official social media platforms, increasing audience engagement by 30% over 12 months. Produced video content, graphics, and written copy aligned with brand identity and student outreach initiatives.

Content Development Social Media Management Video Production Graphic Design Copywriting Brand Identity Public Awareness Campaigns Institutional Visibility

Freelance Content Writer

Internshala & Private Clients

Jan 2021 - Dec 2022 (1 year 11 months)

Delivered SEO-optimized blogs, website content, and social media copy for diverse sectors including education, healthcare, and lifestyle. Developed content calendars, researched keywords, and aligned tone with brand voice.

SEO Content Writing Content Social Media Copy Keyword Research Brand Voice

Education

Degrees, certifications, and relevant coursework

ST Pauls College, Bangalore University

Bachelor of Arts, Journalism & Psychology

2021 - 2024

Grade: 9.17 / 10

Activities and societies: Student Coordinator – Department of Psychology, Event Lead – Humanza, Papyrus, and Ikanos Fests, Volunteer – Rotaract Club, Bengaluru, Winner – Intercollegiate competitions in Photojournalism, Psychodrama, and Content Writing

Completed a Bachelor of Arts in Journalism & Psychology, achieving a CGPA of 9.17/10. Recognized as a university rank holder (9th rank) and received an Award for Academic Excellence.