Archana Samantaray
@archanasamantaray
Results-driven social media and digital communications professional.
What I'm looking for
I am a results-driven Social Media and Digital Communications professional with a strong foundation in Journalism and Psychology. My hands-on experience spans content strategy, audience engagement, SEO, and campaign execution. I have a proven track record of managing social media platforms and developing creative content that builds brand presence across digital channels.
Throughout my career, I have successfully blended storytelling with data-driven strategies to enhance engagement and foster brand loyalty. Notably, I was recognized as a university rank holder, achieving 9th rank and receiving an Award for Academic Excellence. My commitment to growth and excellence is reflected in my work, where I consistently strive to deliver impactful results.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Private Clients
Jan 2022 - Present (3 years 6 months)
Managed social media accounts for private clients in the lifestyle, education, and wellness sectors. Developed platform-specific content strategies and implemented campaigns across Instagram, Facebook, and LinkedIn.
Content Creator Instagram
Independent Project
Jan 2020 - Present (5 years 6 months)
Created and curated original content on Instagram, focusing on lifestyle, mental health awareness, and creative storytelling. Built a personal brand and organically grew audience engagement through visually compelling reels, carousels, and informational content.
Creative Director
Independent Projects
Led scripting and production for a public service film on domestic violence, integrating research-based messaging. Designed and executed a college-level campaign promoting gender sensitivity.
Social Media & Content Coordinator
ST Pauls College
Aug 2021 - Apr 2024 (2 years 8 months)
Spearheaded digital content development across official social media platforms, increasing audience engagement by 30% over 12 months. Produced video content, graphics, and written copy aligned with brand identity and student outreach initiatives.
Freelance Content Writer
Internshala & Private Clients
Jan 2021 - Dec 2022 (1 year 11 months)
Delivered SEO-optimized blogs, website content, and social media copy for diverse sectors including education, healthcare, and lifestyle. Developed content calendars, researched keywords, and aligned tone with brand voice.
Education
Degrees, certifications, and relevant coursework
ST Pauls College, Bangalore University
Bachelor of Arts, Journalism & Psychology
2021 - 2024
Grade: 9.17 / 10
Activities and societies: Student Coordinator – Department of Psychology, Event Lead – Humanza, Papyrus, and Ikanos Fests, Volunteer – Rotaract Club, Bengaluru, Winner – Intercollegiate competitions in Photojournalism, Psychodrama, and Content Writing
Completed a Bachelor of Arts in Journalism & Psychology, achieving a CGPA of 9.17/10. Recognized as a university rank holder (9th rank) and received an Award for Academic Excellence.
Rajiv Gandhi University of Health Sciences
Bachelor of Dental Surgery, Dental Surgery
2016 - 2020
Undertook a Bachelor of Dental Surgery program.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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