ARCHANA -
@archana-a1320ee8-9dbc-4c12-bcde-2e21d795864f
Senior influencer & UGC marketing strategist scaling D2C brands through creator partnerships.
IndiaWhat I'm looking for
I’m a dynamic, impact-driven influencer & UGC marketing strategist with 5+ years of hands-on experience building creator-led campaigns for fashion, fragrance, beauty, wellness, and lifestyle brands. I craft performance-ready content briefs and ad scripts, then run end-to-end collaboration with YouTubers and UGC creators to deliver measurable results like 30–50% engagement spikes and up to 40% sales uplift.
I translate brand DNA into platform-optimized organic and paid storytelling across Instagram, Facebook, YouTube, and LinkedIn, and I stay relentlessly data-led using tools such as Heepsy, HypeAuditor, and Upfluence. From creator discovery to ROI-focused post-campaign reporting (ER/CPR/ERF metrics), I build authentic funnels that increase brand visibility and conversion—even with limited agency budgets.
Experience
Work history, roles, and key accomplishments
Influencer Campaign Architect
ROI Minds (Punjab)
Jan 2025 - Jun 2025 (5 months)
Spearheaded niche influencer campaigns for fashion and fragrance brands, delivering 30–50% engagement spikes and up to 40% sales uplift. Built creator content briefs and ad scripts for Instagram/YouTube, and measured ROI using Heepsy, HypeAuditor, and Upfluence to report post-campaign impact.
Influencer Campaign Strategist
Universal Cooperation Limited
Dec 2023 - Apr 2024 (4 months)
Designed product-focused influencer campaigns for Agaro Lifestyle and EverEve, positioning EverEve as a category leader through consistent nano/micro creator storytelling across 200+ creators. Drove 30–40% product sales surge and 40–50% brand recognition uplift over a 40-day influencer rollout, while supporting affiliate reviews and product research.
Client Solutions Lead - Influencer
Sticky Pins
Jan 2022 - Dec 2023 (1 year 11 months)
Pioneered influencer marketing within the agency by onboarding first-time brands, creating campaign pitches, and executing end-to-end creator collaborations to deliver measurable ROI. Led major activations (e.g., U-Bon Mother’s Day and Yellow Day) with 100+ creators and helped drive 30–40% product sales spikes and 40–50% brand awareness uplift.
Influencer Marketing & PR Executive
Uptownie
Aug 2020 - Jan 2022 (1 year 5 months)
Built and managed a tiered nano-to-macro influencer database and led giveaway collaborations and Campus Ambassador Programs to boost reach and engagement. Orchestrated a celebrity-led campaign with actress Parul Chauhan, driving 30–40% product sales spikes and 20–30% revenue increase, while managing social sentiment and Shopify-linked customer inquiries.
Education
Degrees, certifications, and relevant coursework
Arch Academy of Design - Jaipur
Bachelor of Science (BSc), Jewelry Designing
Completed a BSc degree in jewelry designing at Arch Academy of Design in Jaipur.
Rajasthan University - Jaipur
Diploma in Jewelry Design, Jewelry Design
Completed a diploma in jewelry design from Rajasthan University in Jaipur.
NIFT Kolkata
Certificate in Boutique Management & Apparel Designing, Boutique Management & Apparel Designing
Completed a certificate in boutique management & apparel designing at NIFT Kolkata.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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