Open to opportunities

Akash Gilhotra

@akashgilhotra

Message

I build high-performing influencer programs that grow brands, leads, and ROI.

India

Message

What I'm looking for

I'm looking to build and scale data-driven influencer programs where creator partnerships, content strategy, and performance marketing directly drive brand growth, leads, and ROI.

I'm building Rewind Healthcare's influencer marketing vertical at Nivaan Care, sourcing healthcare creators and delivering 3x monthly lead-generation targets through creator selection, scripting, and campaign execution.

Previously at Max Group's Antara Assisted Care, I built the influencer marketing function from scratch, drove 200% year-over-year Instagram growth, executed 50+ campaigns, and launched 10+ D2C products using influencer-first go-to-market strategies.

Across Nirvasa, CashKaro/EarnKaro/Bankaro, Unacademy, and Gaur Media, I've managed creator ecosystems, affiliate programs, and end-to-end campaigns across beauty, fashion, fintech, tech, healthcare, wellness, and EdTech. I combine creator partnerships, content strategy, performance analysis, and platform knowledge to turn influencer content into measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Sr. Influencer Marketing Manager

Current

Rewind Healthcare Pvt Ltd (Nivaan Care)

Apr 2026 - Present (5 months)

Built influencer marketing vertical from scratch, sourced and aligned creator mix within budget constraints, and overachieved monthly lead generation targets by 3x through optimized creator selection and campaign execution.

Influencer Marketing Campaign Management Creator Discovery Scripting Performance Analysis Lead Generation Content Strategy Data Driven Decision Making

Influencer Marketing Manager

Max Group (Antara Assisted Care)

May 2024 - Apr 2026 (1 year 11 months)

Built influencer marketing vertical from scratch, drove 200% YoY Instagram growth, executed 50+ influencer campaigns with consistent 1-1.5x RoAS, and launched 10+ D2C products using influencer-first strategies.

Influencer Marketing Campaign Management Instagram Growth D2C ROAS optimization Affiliate Marketing Contract Management Data Driven Decision Making Social Blade Tubebuddy Rebrandly

Influencer Marketing Manager

Nirvasa Health & Personal Care Pvt Ltd

Jul 2023 - Mar 2024 (8 months)

Executed 20+ end-to-end influencer marketing campaigns across Wellness, Skincare, Haircare, and Beauty categories, and led influencer strategy by defining objectives, selecting creators, and optimizing performance for ROI.

Influencer Marketing Campaign Management Creator Selection ROI Optimization Cross Functional Collaboration Negotiation Excel Performance Monitoring

Influencer Marketing Specialist

Pouring Pounds Ltd (CashKaro/EarnKaro & Bankaro)

May 2022 - Jun 2023 (1 year 1 month)

Managed a large influencer ecosystem of 300+ creators across finance, tech, beauty, fashion, and ed-tech, drove app downloads and sign-ups, and executed YouTube SEO for long-term organic growth.

Influencer Marketing Creator Management Affiliate Marketing YouTube SEO Keyword Research Negotiation Performance Monitoring

Marketing Specialist

Unacademy

Aug 2020 - Apr 2022 (1 year 8 months)

Handled a wide niche of influencer database, connected with multiple agencies including MCNs and PR agencies, and executed numerous campaigns on Barter, Fixed, and Affiliate basis.

Influencer Marketing Campaign Management Barter Campaigns Affiliate Marketing Negotiation YouTube Instagram

Influencer Marketing Executive

Gaur Media (Global Marketing Agency)

Dec 2017 - Jul 2020 (2 years 7 months)

Led influencer marketing projects across India and the United States, adapting strategies to regional and cultural nuances, and managed end-to-end campaigns for Tech, Beauty, Fashion, Gaming, Food, and Health & Wellness brands.