At Noosa Labs, I defined and executed the product roadmap for Evalart, redesigning its free trial model to reduce misuse and increase paid conversion. I also redesigned pricing, increasing first-time purchase conversion by 20%.
As Product Manager at Noosa Labs, I took a SaaS product from prototype to launch, from user validation and roadmap definition through go-to-market. I worked on email tracking and messaging tools, using product metrics to improve adoption, engagement, and retention.
At Coppel, I led innovation initiatives to improve post-sale customer experience and implemented process improvements. Earlier, as a Continuous Improvement Analyst, I implemented Lean methodologies and participated in automation and organizational improvement projects.
