Apoorva Dabke

Founded Furrington, a sustainable pet care brand offering handmade macrame leashes and bandanas. Sold via Amazon (₹30K/month) and pet events, achieving 2.5x ROI on stall investment.

Designed a 4-month multimedia Netflix Brand campaign across TV, Print, and OOT, including the Yeh Kaali Kaali Aakhein launch. Developed impact ideas for titles like Money Heist and Aranyak.

Spearheaded digital media strategy for Mahindra & Mahindra Passenger Vehicles across Social, Display, and Search. Led the Thar launch, overachieving deliverables with significant cost efficiencies, and managed the XUV700 pre-launch, maximizing reach within finite budgets.

Creating offline media plans for TV, Print and Radio for Parachute Hair Oil. Successfully implementing multiple impact property plans across the above three media platforms and ensuring their campaign deliveries.

Creating strategic TV media plans for Abbott Healthcare - Pediasure and Ensure and fortifying the brands objective of the plans. Identifying traditional offline methods to help build brand awareness in the appropriate TG.

To suggest and carry out marketing activities for the re-launch of the new range of Eureka Forbes Air Purifier and other products under the Aeroguard brand and also work on the online content of the Aeroguard website.

Pursued an MBA in Marketing, gaining expertise in brand management and strategic marketing.

Activities and societies: Represented school and college at basketball and throwball, reaching the basketball finals in 10th standard.

Earned a Bachelor of Arts in Sociology, developing strong analytical and communication skills.