Anum Zafarullah

Built competency-based cadre and job architecture, standardising 300+ role profiles to support workforce planning and job redesign. Launched KPIs/PIPs and pay-for-performance linkages, and delivered Power BI HR dashboards to enable senior leadership decisions on headcount, attrition, and resourcing.

Led values rollout across 12 departments and 1600+ employees to embed cultural alignment and drive measurable engagement uplift. Designed leadership development plans and a graduate hiring programme, achieving a 30% promotion rate to managerial roles within the cohort.

Architected digital competency and OKR frameworks aligned to business strategy, identifying critical capability gaps. Delivered 80+ learning programmes via LinkedIn Learning integration and a learning needs analysis, upskilling 300+ employees and improving engagement scores by 10% through a WFH culture strategy.

Led organisation-wide restructuring across 20 divisions, redesigning roles and capping grades to improve workforce efficiency for 7800+ employees. Developed 700+ job descriptions across 530+ branches, implemented pay-for-performance frameworks (boosting productivity 20–30%), and executed succession planning for 200+ critical roles achieving a 60% internal promotion rate.

Managed end-to-end recruitment and onboarding for 200+ hires in a regulated aviation environment, ensuring compliance and a structured candidate experience. Developed and implemented a grievance management scheme and supported workforce planning and HR operations for 1600+ employees.

Master’s degree in Human Resource & Knowledge Management from Lancaster University, completed in 2012.

Grade: Bronze Medallist

Bachelor’s degree in Business Administration from National University of Computer & Emerging Sciences, completed in 2011.