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Anuj Yadav

@anujyadav9

Product manager at Connected Consumables, shaping a connected consumables platform and improving predicted utilization accuracy by 20%.

United States

Message

At Connected Consumables, I translated infusion center workflows and nurse pain points into value messaging and ranked feature requirements for a connected consumables platform. That work strengthened early product direction and improved predicted utilization accuracy by 20%.

At Terumo Neuro, I analyzed SOFIA and ERIC catheters, identifying pricing gaps and feature opportunities that informed the 2026 product roadmap. I also co-developed the SOFIA 88 go-to-market strategy and launch roadmap.

At Leap Finance, I used SQL and A/B testing to improve lead approval conversion by 24%, and created campaigns that lifted monthly active users by 18%. At Bhanzu, I mapped the customer journey and developed Salesforce and Tableau dashboards that supported GTM decisions.

Experience

Work history, roles, and key accomplishments

Current

MBA Associate

Current

Connected Consumables

Aug 2025 - Present (1 year 2 months)

Drove market and competitor analysis across the oncology consumables market to inform GTM strategy and refine product positioning. Built investor-facing narratives with TAM and unit economics, framing a $60-80 million opportunity.

Market Analysis Competitive Analysis GTM Strategy Product Positioning TAM Analysis Unit Economics Investor Narratives

MBA Intern - Product and Marketing

Terumo Neuro

Jun 2025 - Aug 2025 (2 months)

Orchestrated a competitor teardown of SOFIA and ERIC catheters, identifying pricing gaps and feature white-spaces that informed the 2026 product roadmap. Co-developed the go-to-market strategy for SOFIA 88, projected to capture 12% market share in year one.

Competitive Analysis Market Analysis Product Roadmapping GTM Strategy KOL Management Product Launch

Growth Associate

Leap Finance

Dec 2023 - May 2024 (5 months)

Led an Agile, A/B-tested funnel optimization initiative, improving lead approval conversion by 24%. Launched and optimized 500+ performance marketing campaigns, generating 65K+ qualified leads and lifting monthly active users by 18%.

SQL Data Analysis A B Testing Performance Marketing Google Ads Meta Ads Campaign Optimization Product Management UX Customer Activation

Strategic Partnership Associate

Bhanzu

Nov 2022 - Nov 2023 (1 year)

Generated 10,000+ qualified leads across GCC markets by leading cross-functional partnership campaigns, enabling entry into 3 new international regions. Redesigned onboarding and mapped the customer journey, increasing organic revenue by 30% within 9 months.

Partnership Management Lead Generation Salesforce Tableau KPI Tracking GTM Strategy Customer Journey Mapping ROI