Looking for a job

Axelle joos de ter beerst

@axellejoosdeterbeers

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I turn consumer, market and brand insight into growth-focused business decisions.

United Kingdom

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What I'm looking for

I'm looking to apply my consumer insight, strategic planning and capability-building experience within a purpose-led organisation focused on children’s learning and development.

I've led consumer insight agendas at Brown-Forman, Treasury Wine Estates, William Grant & Sons, Unilever and Kantar, translating customer, market and commercial evidence into brand, portfolio and channel decisions. My work has supported growth across UK, EMEA and international premium wine and spirits portfolios.

I've led qualitative and quantitative programmes including segmentation, brand equity, marketing mix modelling and price elasticity, identifying approximately £3M in luxury portfolio opportunities and £60K in insight efficiencies. I'm now looking to bring this experience to a purpose-led organisation across other industries

Experience

Work history, roles, and key accomplishments

Regional Insights Manager

Brown-Forman

May 2026 - Jul 2026 (2 months)

Appointed to lead consumer and category insights across South West Europe. Partnered with regional marketing teams to identify insight priorities and support strategic decision making, while coaching junior team members.

Consumer Insights Category Insights Leadership Strategic Influence Team Coaching

Insight Manager

William Grant & Sons

Jan 2023 - May 2026 (3 years 4 months)

Promoted to lead the UK Insights agenda, setting the vision, priorities and research budget. Partnered with senior stakeholders to turn consumer evidence into strategic decisions, led qualitative and quantitative research, built new insight capabilities, strengthened marketing effectiveness and delivered £60K in efficiencies while building a more consumer-led culture.

Consumer Insight Manager

Kantar

Apr 2022 - Dec 2022 (8 months)

Managed a diverse portfolio of clients across international markets, building trusted relationships and contributing to strong satisfaction scores. Led quantitative research and continuous-market reporting, translating Brand Equity, consumer behaviour and Kantar thought leadership into clear strategic recommendations. Identified commercial opportunities qnd coached junior colleagues.