Antonella Piscitelli

Led digital product strategy across PagineGialle, PagineBianche and Tuttocittà, owning monetization, data intelligence and AI-enabled product innovation. Drove +107% RPM growth via monetization redesign, delivered +41% logins and +22% accesses per paying user through Area Clienti redesign, and executed a first-year P&L turnaround reducing operating costs by 50%+.

> Lead digital product strategy for Italy’s largest internet ecosystem across PagineGialle, PagineBianche and Tuttocittà, reaching 26M MAU and 160K+ SME clients.

> Own product strategy across local marketplace, directories, client self-service, monetization, data intelligence and AI-enabled product innovation.

> Delivered +107% RPM growth through a full monetization redesign, including ad-st

> Led product experience for Zalando’s €10B+ fashion and beauty marketplace across 23 countries.

> Owned product discovery, personalization and customer journey across web and app.

> Spearheaded global integration of Sephora and 300+ luxury beauty brands into Zalando Beauty.

> Delivered +8.5% PDP conversion uplift through AI-powered product data enrichment, filter optimization and UX redes

> Led global product strategy, CRO and SEO across flights, hotels and dynamic packages.

> Delivered +45% overall conversion uplift and +60% mobile conversion uplift through structured experimentation, SEO and funnel optimization.

> Defined product vision, roadmap and go-to-market strategy across web, mobile and app.

> Managed product teams across shopping, site optimization, acquisition and

Led global product strategy, CRO and SEO for flights, hotels and dynamic packages, defining product vision, roadmap and go-to-market strategy across web, mobile and app. Delivered +45% overall conversion uplift and +60% mobile conversion uplift through structured experimentation, SEO and funnel optimization, and managed product teams spanning shopping, site optimization, acquisition and monetizati

> Contributed to product development initiatives for one of the world's leading online travel platforms, operating at global scale.

> Worked across cross-functional product, engineering and commercial teams to enhance customer experience and booking performance.

> Strengthened expertise in data-driven product management, experimentation and customer-centric decision making within a high-grow

Contributed to product development initiatives for Booking.com at global scale, working across product, engineering and commercial teams to enhance customer experience and booking performance. Built expertise in data-driven product management, experimentation and customer-centric decision making.

> Member of Venere Management Team, reporting to the Managing Director.

> Led Product, UX, Research and Content for a 70M-visitor / €500M gross revenue business.

> Launched Venere iOS and Android apps, growing mobile transaction share from 0.2% to 2.8% in 9 months, with +66% app downloads and +140% transaction volume.

> Improved purchase success rate from 82% to 92.56% prepaid and from 95

Worked as Senior Manager, Ecommerce at Venere.com (an Expedia Inc. Company).

Led ecommerce product work for Venere.com.

Managed product management for Venere.com.

Worked as Manager, Product Management at Venere.com (an Expedia Inc. Company).

Worked as Senior Product Manager at Venere.com (an Expedia Inc. Company).

Contributed to product development as a Senior Product Manager at Venere.com.

Venere.com is an Expedia Inc. company specializing in online hotel reservations. Venere.com was founded in 1995 in Italy and features 120,000 hotels and speciality lodging properties worldwide, real-time rates, availability, special offers and the best deals on the web all with the help of more than 810,000 unbiased hotel reviews.

Core activity: Scrum Product Owner (in-house teams) and Product Ma

Worked as Scrum Product Owner and Product Manager for Venere.com initiatives spanning the public website, private areas, affiliate program and mobile channel. Used web analytics (Omniture, Business Objects), supported affiliate integrations via B2B XML feeds, and contributed to releases including the Venere mobile site and travel preference integration across booking methods.

Led product initiatives across media and digital publishing properties, managing platform evolution, content monetization and user engagement across web and mobile. Developed expertise in SEO, analytics, digital advertising and audience growth strategies.

> Led product initiatives across media and digital publishing properties serving international audiences.

> Managed platform evolution, content monetization and user engagement initiatives across web and mobile channels.

> Developed expertise in SEO, analytics, digital advertising and audience growth strategies.

> Managed the delivery of web and digital transformation projects for corporate clients.

> Coordinated multidisciplinary teams across business, design and technology functions.

> Built the project management, stakeholder engagement and execution capabilities that became the foundation of later product leadership roles.

Managed delivery of web and digital transformation projects for corporate clients. Coordinated multidisciplinary teams across business, design and technology functions and built stakeholder engagement and execution capabilities.

Marketing and Communication consultant for small and medium enterprises (Business Development Management) at Sanderson Consulting. Core activities: marketing planning, communication mix, events, business development, web marketing, company meeting.

Provided marketing and communication consulting for SMEs, focusing on business development and go-to-market communications. Supported marketing planning, communication mix, events, web marketing and related business development activities.

Completed an executive program (VIII Class) preparing women for board roles, InTheBoardroom 4.0.

Dissertation: "Social Media Strategy As Leverage Of Demand Generation In Travel And Tourism Industry"

Project plan (winner of the IX Edition) about launching the on-line fashion brand Yoox Italia (www.yoox.it) on the French market.

Completed a high graduate course in Marketing and Communication for the Fashion Industry. Project plan (winner of the IX Edition) on launching the online fashion brand Yoox Italia (www.yoox.it) on the French market.

Dissertation: “Border Web. The Latest Frontiers Of Web Advertising: From Web Sites To Below The On-Line”.