Antonella Cañada

Managed brand activations and B2C marketing projects, delivering all planned activities on budget. Grew social media audience by 2,000+ followers in 4 months, generating over 12M views.

Planned product launches and transitions. Diagnosed market share decline drivers via SOM, SOS and SOE analysis, growing segment share by 0.3 pts in 3 months and sustaining it.

Launched the Colgate Total Active Prevention campaign with premium materials in 4 weeks, from manufacturing to in-store execution. Developed the Oral Health Center display, rolled out to 5 drugstores and 3 supermarkets, lifting SOS, SOE and SOM.

Controlled the budget and led communication with agencies and suppliers. Managed packaging projects for the cereal line and provided end-to-end support in the implementation of brand activities and promotions.

Pursuing a Master's degree in CX, Retail and Ecommerce, expected to complete in July 2027.

Grade: 9.2/10

Activities and societies: Best Bachelor's thesis Award

Earned a Bachelor's degree in Marketing with a GPA of 9.2/10 and received the Best Bachelor's thesis Award.

Grade: 9.1/10

Activities and societies: ELAP Scholarship winner

Participated in a Business Exchange Program during the Winter Semester, earning a GPA of 9.1/10 and receiving the ELAP Scholarship.