Looking for a job

Antoinette Poirier

@antoinettepoirier

Marketing professional who expanded the digital presence of four CERTUS brands by an average of 39% and increased event lead generation by 26%.

United States

Message

At CERTUS, Inc., I developed targeted social media content and promotional campaigns while managing event logistics. I expanded the digital presence of four Certus brands by an average of 39% within four months and helped increase event lead generation by 26%.

At EMCARA HEALTH | POPHEALTHCARE, I implemented B2B marketing campaigns and introduced a content calendar that boosted marketing efficiency by 18%. I also planned six major conferences and helped grow LinkedIn followers from 49 to over 1,000 through targeted strategies and content improvements.

At 1XL FLEET, I implemented HubSpot CRM and developed a lead scoring system integrated with Salesforce. I also managed planning and logistics for company-wide events, conferences, and trade shows.

Earlier, at KPM ANALYTICS, I optimized email campaigns and workflows, increasing click-to-open rates by 9%. At CONNECTBASE (FORMERLY CONNECTED2FIBER), I contributed marketing content and social media work as the startup grew; at MERIDIAN ASSOCIATES, I moved from receptionist to marketing coordinator and supported the company's profile and branding.

Experience

Work history, roles, and key accomplishments

B2B Social Media & Event Specialist

Certus, Inc.

Apr 2025 - Jan 2026 (9 months)

Planned and executed high-impact events and strategic social media initiatives, strengthening brand visibility and increasing customer engagement. Expanded digital presence of four brands by an average of 39% within four months and increased lead generation by 26%.

Social Media Marketing Event Planning Content Creation Sprout Social Data Analysis Lead Generation Brand Awareness

B2B Marketing Coordinator

Emcara Health | PopHealthCare

Jun 2022 - Oct 2023 (1 year 4 months)

Enhanced organization, increased productivity, and boosted brand awareness and social media visibility. Developed comprehensive buyer journeys and positioning strategies across multiple channels, targeting specific audience segments.

B2B Marketing Campaign Management Content Calendar Smartsheet Event Planning Competitive Analysis LinkedIn Basecamp Project Management

Senior Marketing Specialist

1XL Fleet

Apr 2021 - Feb 2022 (10 months)

Managed planning and logistics for company-wide events, conferences, and trade shows, ensuring brand consistency and impactful presentations. Developed a detailed lead scoring system integrated with Salesforce to streamline the sales process.

Event Planning Trade Shows Salesforce HubSpot CRM KPI Monitoring Competitive Analysis Dashboard Creation

Senior Marketing Coordinator

KPM Analytics

Nov 2019 - Apr 2021 (1 year 5 months)

Improved audience segmentation, enhanced email campaign effectiveness, and increased engagement. Coordinated and executed trade shows, webinars, and marketing campaigns, adapting to virtual events during the pandemic.

Marketing Automation Email Marketing A B Testing GDPR Compliance Database Management Webinars Trade Shows

Senior Marketing Specialist

Connectbase (formerly Connected2Fiber)

Nov 2016 - Aug 2019 (2 years 9 months)

Sole marketing team member during the first two years of a Telecom startup, contributing to growth from 5 to over 70 employees across two locations. Oversaw website redesign, managed social media, created press releases and e-blasts, and coordinated trade show logistics.

Social Media Marketing Content Creation Website Redesign Press Releases Trade Shows Backlinks LinkedIn Twitter Facebook Database Management

Administrative/Marketing Coordinator

Meridian Associates

Sep 2007 - Nov 2016 (9 years 2 months)

Transitioned from receptionist to marketing coordinator, spearheading initiatives that significantly raised the profile of the company's satellite office. Acted as corporate and satellite office liaison, aligning branding and reporting practices.

Event Coordination Trade Shows Conferences Newsletters Case Studies Press Releases Branding Community Relations