Anthony McDonough
@anthonymcdonough
I build partner ecosystems that grow channel revenue, pipeline, and commercial performance.
United KingdomWhat I'm looking for
I've grown channel portfolios and partner-led revenue across Arrow ECS, Insights Learning and Development, Catalyst IT, and Simpson Associates. At Arrow ECS, I grew a Dell Technologies partner portfolio from £3m to £28m through partner recruitment, prioritisation, and disciplined account development.
I've led global partner programmes, onboarding, incentives, and go-to-market execution across EMEA, APAC, and LATAM. At Insights, I delivered £1m in net new partner-driven revenue through a global incentive initiative and helped improve visibility and performance management across a 3,000+ partner ecosystem.
I'm now developing partner and alliance routes to market across data, AI, Microsoft, and public-sector ecosystems, connecting strategic partners, specialist consultancies, and Prime contractor opportunities to commercially credible growth.
Experience
Work history, roles, and key accomplishments
Alliance Manager
Simpson Associates
May 2026 - Present (3 months)
Developing the partner and alliance approach across data, AI, Microsoft and public sector ecosystems, focusing on routes to market and partner qualification. Building partner segmentation, onboarding and engagement processes to structure alliance opportunities.
Education
Degrees, certifications, and relevant coursework
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