Anthea Murfet

I've generated approximately $300,000 in sales for Anodyne Devices through consultative remote selling of needle-free, gas-driven liquid injector technology across international markets.

I build relationships with distributors, investors, partners, and decision-makers from first conversation through commercial discussion and close. I identify needs, communicate product value, handle objections, and maintain follow-up across longer sales cycles.

As founder and CEO of Lioness Collection, I lead sales, business development, customer acquisition, product positioning, and customer communications across direct-to-consumer, wholesale, and e-commerce channels in Australia and the United States.

My background also includes retail floor leadership at Esprit and brand-facing campaigns across fashion, beauty, hospitality, and lifestyle. I bring more than 10 years of customer engagement, presentation, relationship-building, and revenue-generation experience.