At leading online gaming and digital brands, I own commercial lifecycle strategy and lead a team of four focused on recurring deposit and paying-member growth. Targeted cross-sell, upsell, and automated behavioral programs scaled monthly revenue 2.5x, while redesigned onboarding increased first-tier user conversion 8.5x in three months.
At ROUVY, I owned the paid subscriber growth plan across onboarding, trial conversion, renewal, and win-back. By optimizing journey sequencing and checkout logic, I increased trial-to-paid conversion from 10.2% to 45.6%; reactivation journeys generated 10,000+ new subscribers and $1M incremental ARR in five months.
Previously, I managed CRM and monetization across a portfolio spanning SaaS, travel, e-commerce, and iGaming, using RFM segmentation and automated journeys to generate $500K in booking revenue. My work also includes CRM and marketing campaigns in the telecom and SaaS sectors, alongside experimentation, deliverability optimization, and lifecycle automation.
