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Viviana RamesVR
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Viviana Rames

@vivianarames

I build positioning and go-to-market strategies that turn complex technologies into commercial growth.

Costa Rica
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What I'm looking for

I'm looking to partner with founders and executive teams on positioning, commercialization and growth challenges for emerging technology and mission-driven businesses.

I've built marketing functions, positioning and go-to-market foundations for climate and deep-tech businesses including Capture6 and Skytree. At Capture6, I joined as the first marketing hire and established the brand, website, content, thought leadership, sales enablement and commercialization communications.

At Skytree, I led global communications for direct air capture technology across North America and Europe, creating messaging architecture, vertical narratives and sales materials for industrial decarbonization and CO₂ utilization opportunities. I partnered closely with sales, business development and leadership to support market expansion, customer deployments and commercial launches.

I've also founded, scaled and exited a sustainability-focused consumer brand, growing it 250% year over year and building a network of more than 150 retail and wholesale partners. Earlier, I led marketing across four education brands at Kaplan Australia, managed multimillion-dollar budgets and a 10-person team, and doubled revenue as a Fractional CMO.

Today, I work with founders and executive teams on positioning, commercialization, product marketing, demand generation and AI-enabled marketing workflows for emerging technology and mission-driven businesses.

Experience

Work history, roles, and key accomplishments

SE
Current

Fractional Marketing & GTM Consultant

Self Employed

Jun 2024 - Present (2 years 3 months)

Partnered with founders and executive teams to solve positioning, commercialization and growth challenges for emerging technology and mission-driven businesses, including Harvest Thermal and Crbon Labs.

Education

Degrees, certifications, and relevant coursework

University of Tasmania logoUT

University of Tasmania

Diploma of Sustainability, Sustainability

Completed a Diploma of Sustainability at the University of Tasmania.

University of Tasmania logoUT

University of Tasmania

Diploma, Sustainability

Completed a Diploma of Sustainability, focusing on sustainable practices and environmental stewardship.

Kaplan Business School logoKS

Kaplan Business School

Graduate Certificate, Business Administration

Earned a Graduate Certificate in Business Administration, gaining foundational business management skills.

Uppsala University logoUU

Uppsala University

Master's Degree, Cultural Studies

Completed a Master's Degree in Cultural Studies, exploring cultural theory and analysis.

Charles University logoCU

Charles University

Bachelor's Degree, Humanities

Earned a Bachelor's Degree in Humanities, with a broad interdisciplinary focus.

Tech stack

Software and tools used professionally

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