Viviana Rames
@vivianarames
I build positioning and go-to-market strategies that turn complex technologies into commercial growth.
What I'm looking for
I've built marketing functions, positioning and go-to-market foundations for climate and deep-tech businesses including Capture6 and Skytree. At Capture6, I joined as the first marketing hire and established the brand, website, content, thought leadership, sales enablement and commercialization communications.
At Skytree, I led global communications for direct air capture technology across North America and Europe, creating messaging architecture, vertical narratives and sales materials for industrial decarbonization and CO₂ utilization opportunities. I partnered closely with sales, business development and leadership to support market expansion, customer deployments and commercial launches.
I've also founded, scaled and exited a sustainability-focused consumer brand, growing it 250% year over year and building a network of more than 150 retail and wholesale partners. Earlier, I led marketing across four education brands at Kaplan Australia, managed multimillion-dollar budgets and a 10-person team, and doubled revenue as a Fractional CMO.
Today, I work with founders and executive teams on positioning, commercialization, product marketing, demand generation and AI-enabled marketing workflows for emerging technology and mission-driven businesses.
Experience
Work history, roles, and key accomplishments
Fractional Marketing & GTM Consultant
Self Employed
Jun 2024 - Present (2 years 3 months)
Partnered with founders and executive teams to solve positioning, commercialization and growth challenges for emerging technology and mission-driven businesses, including Harvest Thermal and Crbon Labs.
Education
Degrees, certifications, and relevant coursework
University of Tasmania
Diploma of Sustainability, Sustainability
Completed a Diploma of Sustainability at the University of Tasmania.
University of Tasmania
Diploma, Sustainability
Completed a Diploma of Sustainability, focusing on sustainable practices and environmental stewardship.
Kaplan Business School
Graduate Certificate, Business Administration
Earned a Graduate Certificate in Business Administration, gaining foundational business management skills.
Uppsala University
Master's Degree, Cultural Studies
Completed a Master's Degree in Cultural Studies, exploring cultural theory and analysis.
Charles University
Bachelor's Degree, Humanities
Earned a Bachelor's Degree in Humanities, with a broad interdisciplinary focus.
Tech stack
Software and tools used professionally
Availability
Location
Salary expectations
Job categories
Skills
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