I've been in B2B marketing for about 10 years now, and honestly, it wasn't a straight path to get here. I started out in inside sales — building lead databases, doing cold outreach for products like 3D printers and scanners. Then I moved into event marketing, running trade shows and exhibitions across India. After that I did a mix of sales and marketing for a while, targeting CAD and engineering software buyers, before I finally landed in digital marketing full time. That's where I ran co-marketing campaigns with AWS, Microsoft Azure, and Google Cloud, and eventually ended up leading marketing strategy there.
Right now I work at a B2B platform engineering company, where I run pretty much all the organic marketing with the direction of leadership — LinkedIn, content, email, webinars, and a video program that's grown a lot since I started it. No paid ads, none of it. Since March, I've also been building out an AI education division's marketing from nothing — figuring out the strategy and doing the actual work with the leadership, both at once.
A few things I'm genuinely proud of: I ran a webinar campaign that reached over 8,300 people, and the email open rates were more than double what's normal for B2B. I've grown LinkedIn followers by up to 250% and pushed website traffic up by as much as 5,000% in past jobs, all organic. Way back early in my career, I built a 5,000+ contact lead database completely from scratch, and it kept fueling outbound campaigns for years after I moved on.
What I actually care about now: I like being handed something with no system in place and figuring out how to build one. That's basically been the pattern in every job I've had. I like organic marketing specifically — the challenge of growing something through content and relationships alone, without a budget to fall back on. And I think I'm ready to actually lead a team now, after years of coordinating people without officially being their manager.
Outside work, I'm helping my mom get her own online teaching business off the ground — funny enough, a lot of the same instincts apply there too.
