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Anna Karoline

@annakaroline1

Paid Media Analyst at Sem Parar, with experience planning integrated campaigns and analyzing results across digital and traditional media.

Brazil

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At Sem Parar, I work as an Analista de Mídia SR. Before that, I supervised integrated media operations at GALERIA.AG, bringing strategy and multichannel execution together.

At GALERIA.AG, I prepared and monitored strategic and tactical media plans, managed and developed coordinators and analysts, and negotiated with media outlets and partners. I also presented reports and plans to clients and monitored campaign pacing and results.

At GREY BRASIL and DPZ&T, I worked on media planning across TV, radio, print, OOH, and digital, along with campaign reporting and research analysis. My media experience includes Google Ads, Meta Business, DV360, Comscore, TGI, Ibope, and Kantar software.

Experience

Work history, roles, and key accomplishments

Current

Analista de Mídia SR

Current

Sem Parar

Sep 2024 - Present (2 years 2 months)

Worked as Analista de Mídia SR at Sem Parar.

Supervisora de mídia

GALERIA.AG

Jan 2022 - Sep 2024 (2 years 8 months)

Responsável por liderar operações de mídia integradas, unindo estratégia e execução multi canais.

Elaboração e acompanhamento de planos estratégicos e táticos de mídia
Gestão e desenvolvimento de equipe (coordenadores e analistas)
Contato e negociação com veículos e parceiros
Apresentação de reports, planos e pós-vendas a clientes
Monitoramento de campanhas, pacing de investimento e análise de re

Media Coordinator

GREY BRASIL

Apr 2021 - Dec 2021 (8 months)

Media Planning - TV, Radio and OOH
Contact with vehicles for planning and campaign negotiations.
Special projects management
Follow-up and post-sales reports
Routine management of assistants
Data extraction and analysis in research software (Kantar softwares).

Coordenador de mídia

DPZ&T

Oct 2019 - Apr 2021 (1 year 6 months)

Planejamento de Mídia 360 - TV, Rádio, Jornal, Revista, OOH e Digital (DV360, Google Ads, Business
Manager do Facebook e Ads do Twitter).
Contato com veículos para planejamentos e negociações de campanha.
Relatórios de acompanhamento e pós vendas
Monitoramento das ferramentas digitais
Gestão da rotina dos assistentes

Media Assistant

DPZ&T

Jun 2017 - Oct 2019 (2 years 4 months)

360 Media Planning - TV, Radio, Newspaper, Magazine, OOH and Digital | DV360, Google Ads, Business
Facebook and Twitter Ads Manager
Contact with vehicles for planning and campaign negotiations.
After-sales.
Execution of digital tools: Twitter, Facebook, and DV360.
Responsible for the Online and Offline billing process.

Media Intern

DPZ&T

Sep 2016 - Jun 2017 (9 months)

Issuance of PIs and RMs, control of material deliveries.
Assistance and media reporting.
Assistance in the preparation of media planning.
Data extraction and analysis in research software (Kantar softwares).
Knowledge of the Ad system.