At DPZ Brasil, I planned and monitored media for Grupo Ser, Unimed Campinas and Polenghi across TV, radio, OOH and streaming. I also handled reporting, TV planning, billing and budget allocation.
At WPP – VML Brasil, I worked on media planning and campaign monitoring for Azul Linhas Aéreas Brasileiras and Telefónica Brasil – Vivo. I tracked creative and trafficking across BM (Meta), Google and CM360, and prepared client reports and presentations.
At VML&YR; Brasil, I supported media work for Via Varejo – Casas Bahia, first as a Media Assistant and later as a Media Coordinator. My work included media planning, competitive analysis, platform reporting and preparing and submitting PIs.
I’ve also worked in affiliate marketing and graphic design, and taught Graphic Design, Computer Science and Advertising Media Strategy at Universidad de San Martín de Porres. My media planning toolkit includes Instar, Monitor, Easy Media, TGI, VBS and AD.

