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Frank Castillo Zevallos

@frankcastillozevallo

Media Supervisor in Brazilian advertising agencies, planning campaigns for Azul, Vivo, Unimed Campinas and Polenghi.

Brazil
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At DPZ Brasil, I planned and monitored media for Grupo Ser, Unimed Campinas and Polenghi across TV, radio, OOH and streaming. I also handled reporting, TV planning, billing and budget allocation.

At WPP – VML Brasil, I worked on media planning and campaign monitoring for Azul Linhas Aéreas Brasileiras and Telefónica Brasil – Vivo. I tracked creative and trafficking across BM (Meta), Google and CM360, and prepared client reports and presentations.

At VML&YR; Brasil, I supported media work for Via Varejo – Casas Bahia, first as a Media Assistant and later as a Media Coordinator. My work included media planning, competitive analysis, platform reporting and preparing and submitting PIs.

I’ve also worked in affiliate marketing and graphic design, and taught Graphic Design, Computer Science and Advertising Media Strategy at Universidad de San Martín de Porres. My media planning toolkit includes Instar, Monitor, Easy Media, TGI, VBS and AD.

Experience

Work history, roles, and key accomplishments

VB

Media Assistant

VML&YR Brasil

Dec 2021 - Jun 2022 (6 months)

Assisted with media planning and execution for Via Varejo – Casas Bahia. Handled contact with media outlets, prepared PIs and APs, and monitored campaigns.

AC

Commercial Consultant / Graphic Designer

Adiante Comunicação

Jan 2020 - Dec 2020 (11 months)

Served as commercial consultant for Revista Viver and provided freelance graphic design services for the agency.

PG

Data Manager / Affiliate Marketing

Performance Genie

Nov 2016 - Jun 2018 (1 year 7 months)

Managed affiliate marketing data, uploading offers to Afftrack and optimizing high-converting offers. Prepared deduction reports and handled administrative tasks.

Education

Degrees, certifications, and relevant coursework

GD

Google Garage Digital

Basic Digital Marketing Certificate, Digital Marketing

2018 - 2018

Completed the Basic Digital Marketing Certificate from August to September 2018.

UD

Udemy

Digital Marketing – Google AdWords Certificate, Digital Marketing

Completed the Digital Marketing – Google AdWords Certificate in November 2018.

UA

Universidad Peruana de Ciencias Aplicadas

Media Strategy Planning Certificate, Advertising

2011 - 2011

Completed the Advertising – Media Strategy Planning Certificate from August to October 2011.

IM

Instituto Peruano de Marketing

Marketing Planning Certificate, Marketing

2010 - 2010

Completed the Marketing – Marketing Planning Certificate in October 2010.

UP

Universidad de San Martín de Porres

Degree, Communication Sciences

2000 - 2004

Earned a degree in Communication Sciences with a focus on Advertising and PR from 2000 to 2004.

Tech stack

Software and tools used professionally

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