At Genuine Archives, I develop creative concepts and visual direction for fashion and art-focused photoshoots. I plan pre-production, from mood boards and location scouting to wardrobe styling, then execute photography and content for editorial, campaign, and branded projects.
At Coach, I support daily store operations and team development while applying fashion awareness and market research to brand presentation. My other creative work includes producing campaign content for Roll to the Polls x COTA and developing Rebirth, an original fashion editorial exploring renewal.

