sharon bong

Receive briefs and scope and run production with rigor, translating them into production plans, timelines, and shoot logistics for photo and video. Coordinate vendors, freelancers, studios, and agencies across both coasts, tracking expenses and invoicing.

Took in creative requests from across the business and prioritized and routed them by deadline and need, keeping digital, retail, and campaign asset work moving on schedule. Led and managed campaign and e-commerce photoshoot production, including casting, crew, locations, schedules, and vendor communication.

Led asset creation across e-commerce, seasonal lookbooks, wholesale, and brand campaigns for multiple fashion labels running concurrently. Managed campaign calendars and promotional calendars, and established brand guidelines and style guides for consistent visual identity.

Supervised public relations and marketing activities for multiple fashion brands.

Earned a Bachelor of Arts in Asian American Studies from the University of California, Riverside.