Open to opportunities

Sofia Kadieva

@sofiakadieva

Fashion creative services leader with decade+ experience driving photo shoots and marketing campaigns through strategy and team leadership.

United States

Message

What I'm looking for

I’m looking to lead creative production and marketing campaign execution in fashion—driving strategy, mentoring teams, and partnering across departments to deliver brand-forward shoots and on-time, well-managed results.

I’m a fashion industry creative services professional with over a decade of experience leading photo shoots, ad and media campaign creative direction, and marketing deliverables. As Creative Services Manager at Wacoal America, I provide creative direction and strategy, supervise photo shoot preparation and in-house production, and oversee budgets, mark-ups, and styling from concept through final deliverables.

I partner closely with Brand Marketing, Sales, Merchandising, and Design, coordinating with photographers, videographers, and vendors while managing timelines and upholding brand identity. Previously, at Saks Fifth Avenue, I coordinated day-to-day marketing campaigns, seasonal catalogs, and special projects—building production calendars and implementing streamlined creative review processes to minimize delays—alongside hands-on fashion styling support for editorial shoots and runway shows.

Experience

Work history, roles, and key accomplishments

Current

Creative Services Manager

Current

Wacoal America, Inc

Jul 2021 - Present (4 years 9 months)

Provided creative direction and strategy for photo shoots and ad/media campaigns for Wacoal America and b.tempt’d. Supervised shoot preparation and delivery from concept through final assets, managing budgets, mark-ups, styling, and vendor coordination.

Creative Direction Photo Shoot Coordination Project Management Team Leadership Budgeting Styling Coordination Vendor Management Brand Identity Marketing Campaigns Graphic Design Management

Creative Project Coordinator

Wacoal America, Inc

Jul 2019 - Jul 2021 (2 years)

Coordinated creative project timelines and in-house photo shoot production from concept to final deliverables. Partnered with brand marketing, sales, merchandising, and design teams as well as photographers, videographers, and other vendors to ensure on-schedule results.

Project Coordination Cross Functional Collaboration Scheduling Brand Consistency

Project Management Coordinator

Saks Fifth Avenue

Oct 2017 - Jul 2019 (1 year 9 months)

Coordinated day-to-day marketing campaigns, seasonal catalogs, and special projects, ensuring information accuracy and timely production. Built and maintained production calendar processes and streamlined creative review tracking to minimize production delays.

Project Management Marketing Campaigns Process Improvement Stakeholder Management Creative Review Workflow Time Management

Fashion Styling Assistant

Fashion Styling

Sep 2016 - Jul 2018 (1 year 10 months)

Provided on-set assistance and support to stylists for editorial shoots and runway shows for clients including Nylon Magazine, Reem Acra, and Oscar de la Renta. Pulled looks through showrooms and PR agencies, managed fashion materials, tracked credits submissions, and coordinated returns.

Fashion Styling Support Look Pulling Vendor Showroom Coordination Materials Management Editorial Shoot Support Runway Show Support