At Hypebae & Hypebeast, I created and wrote 16 installments of Behind the Atelier, Hypebae’s CFDA-recognized editorial franchise, which earned 1M pageviews. I also built the platform’s visual identity and emerging-talent focus.
As Alice + Olivia’s first Director of Editorial, I established the brand’s editorial function and created 25 original franchises. I rebuilt its voice and visual identity across customer-facing channels, contributing to 82% traffic growth and an 89% engagement rate.
Now, as a Freelance Editorial & Creative Director, I advise fashion and culture founders on brand strategy, content, and partnerships. I’ve built brand frameworks for six brands and directed cross-platform content with a team of four creatives and strategists.
