Open to opportunities

Anna Arantes

@annaarantes

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Marketing strategist with expertise in digital growth and analytics.

United States

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What I'm looking for

I seek a dynamic role that fosters creativity and innovation, allowing me to leverage my digital marketing expertise while contributing to a collaborative team environment.

As a Marketing Strategist at Prest Digital Agency, I specialize in crafting and executing digital strategies tailored for e-commerce and wellness brands. My role involves managing both paid and organic channels to drive measurable growth, optimizing campaigns across platforms like Google Ads and Meta, and ensuring that every dollar spent yields maximum return on ad spend (ROAS). I thrive on analyzing performance metrics, conducting A/B tests, and delivering insightful reports that guide future strategies.

Previously, I served as a CRM Analytics & Email Marketing Associate at Christian Dior, where I directed e-newsletter campaigns from inception to performance assessment. My collaboration with the eCommerce team allowed me to enhance customer engagement through targeted email marketing strategies and data-driven insights. My journey began as a Marketing Analyst at Promee, where I led PR initiatives and developed social media strategies that significantly boosted brand visibility and engagement.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist

Current

Prest Digital Agency

Aug 2024 - Present (1 year 1 month)

Planned and executed digital strategies for e-commerce and wellness brands, managing both paid and organic channels to drive measurable growth. Set up and optimized campaigns across Google Ads and Meta, working within client budgets to improve ROAS and lower acquisition costs.

Google Ads Meta Ads A B Testing Content Writing ClickUp Loom

CRM Analytics & Email Marketing Associate

Christian Dior

Aug 2022 - Aug 2024 (2 years)

Directed and managed all phases of e-newsletter campaigns, from conceptualization through deployment, to post-campaign performance assessment and reporting on Adobe and Salesforce. Developed and implemented A/B testing strategies for newsletters to optimize content engagement and conversion rates, leveraging data-driven insights for iterative improvements.

Email Marketing Adobe Salesforce A B Testing Customer Journey Mapping Data Analysis

Marketing Analyst – App Startup

Promee

Aug 2018 - Dec 2021 (3 years 4 months)

Led PR and media outreach initiatives, crafting press releases and pitching to journalists and influencers to secure earned media coverage, enhancing brand visibility. Developed and executed social media strategies across platforms like Instagram, Facebook, and LinkedIn, resulting in a 30% increase in follower engagement over 12 months.

PR Social Media Strategy Mailchimp OneSignal

Education

Degrees, certifications, and relevant coursework

Fordham University, Gabelli School of Business

Master's of Science Degree, Marketing Intelligence

Grade: 3.8 GPA

Obtained a Master's of Science degree in Marketing Intelligence. Focused on advanced marketing analytics and strategic decision-making.

Northeastern University, D'Amore-McKim School of Business

Bachelor of Science Degree, Business Administration with Marketing Concentration

Completed a Bachelor of Science degree in Business Administration with a concentration in Marketing. Gained foundational knowledge in business principles and marketing strategies.