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Ankita Sinha

@ankitasinha1

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Service Designer with 5+ years leading discovery, service redesign, and measurable retention gains.

United Kingdom

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What I'm looking for

I’m looking for a role where I can lead end-to-end service discovery and redesign, run mixed-methods validation, and align teams through workshops—delivering measurable outcomes while mentoring others and embedding service design into Agile delivery.

I’m a Service Designer with 5+ years of experience leading discovery and early-stage design across FinTech, SaaS, and social platforms. I specialise in mapping complex service ecosystems, facilitating cross-functional workshops, and aligning user needs with business strategy to turn ambiguity into clear, actionable service direction.

Across my roles, I’ve delivered measurable outcomes—like a 25% increase in retention at CleverTap, 20% higher creator retention at ShareChat, and 15% improved transaction completion at Yubi—by running end-to-end service redesigns, integrating mixed-methods research with behavioural analytics, and validating touchpoints through evidence-based iteration. I also institutionalise practice, including building a Research and Service Design Playbook adopted across squads, and I’m energised by mentoring and embedding service design within Agile product teams.

Experience

Work history, roles, and key accomplishments

Current

Research & Strategy Consultant

Current

Startups

Jan 2024 - Present (2 years 4 months)

Facilitated strategic design workshops for NGOs and early-stage founders to define service propositions and behavioural journeys. Conducted qualitative research and market analysis to shape product positioning and improve early-stage adoption.

Strategic Design Behavioural Journeys Qualitative Research Market Analysis

UX Research Manager

CleverTap

Sep 2022 - Apr 2023 (7 months)

Led discovery and service mapping across B2B SaaS workflows during a platform migration, aligning product, design, and engineering teams around a coherent service architecture. Improved customer retention by 25% and increased task completion by 10% through journey mapping and service touchpoint validation.

Service Design Journey Mapping Qualitative Research Usability Testing Mixpanel

Senior Service Designer

Yubi

Sep 2020 - Jul 2022 (1 year 10 months)

Owned end-to-end discovery for digital lending platforms, translating complex financial workflows into user- and business-aligned service blueprints across product verticals. Redesigned onboarding and transaction services to increase retention by 15% and institutionalised a Research & Service Design Playbook adopted across squads.

Service blueprints Usability Testing Research Playbooks

UX Researcher

ShareChat

Dec 2019 - Sep 2020 (9 months)

Led inclusive discovery for underserved creators, identifying systemic service barriers in onboarding and content workflows through ethnographic research and usability testing. Improved creator retention by 20% and increased female creator participation by 2% via trust- and accessibility-focused onboarding improvements.

Inclusive Design Usability Testing Accessibility Behavioural Insights Regional Language Research User Interviews

UX Researcher (Consulting)

Peepal Design

Jan 2019 - Oct 2019 (9 months)

Delivered multi-city ethnographic discovery in Bangladesh for a global technology client, mapping ecosystem-level service gaps. Coordinated field research logistics and synthesised findings into journey maps and service design recommendations to align stakeholders on scalable improvements.

Ecosystem Mapping Journey Mapping Service Design