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Ankita Raheja

@ankitaraheja

E-commerce & Performance Marketing Manager at Floatex Solar, driving growth across Meta Ads, Google Ads, Amazon and Flipkart.

India

Message

At Floatex Solar Pvt. Ltd. (The Sheetal Group), I own performance marketing across Meta Ads and Google Ads, from planning through campaign execution. I also support e-commerce growth through marketplace advertising on Amazon and Flipkart alongside D2C channels.

At Best Products and Solutions, I managed e-commerce operations for FMCG products across Grocery, Amazon, Flipkart, JioMart and Instamart. Performance campaigns achieved 5X ROAS, while listing optimisation and keyword strategies supported product visibility and sales.

Previously, I managed digital marketing at WebPlanet Pvt. Ltd., Xoompixel (Igreenik Pvt. Ltd.) and Adroit Infosystem Pvt. Ltd., and worked as an SEO Analyst at TechPrime Solutions Pvt. Ltd. My work included SEO, PPC, marketplace listings, lead generation and conversion optimisation; I also earned Google Ads, Google Analytics and HubSpot Digital Marketing certifications.

Experience

Work history, roles, and key accomplishments

Current

Performance Marketing Manager

Current

Floatex Solar Pvt. Ltd. (The Sheetal Group)

Jun 2026 - Present (4 months)

Owns end-to-end performance marketing across Meta Ads and Google Ads, including strategy, media planning, and daily campaign execution. Tracks and improves core metrics like ROAS, CPA, CPC, CTR, and conversion rate through continuous testing and optimization.

Meta Ads Google Ads PPC ROAS optimization CPA reduction CPC CTR Conversion Rate Optimization Amazon Flipkart D2C Lead Generation Landing Page Optimization Audience Segmentation Budget Management SEO

E-commerce Manager

Best Products and Solutions

Mar 2025 - Jun 2026 (1 year 3 months)

Managed end-to-end e-commerce operations for FMCG products across Grocery, Amazon, Flipkart, JioMart, and Instamart. Drove revenue growth through performance marketing campaigns achieving 5X ROAS and implemented data-driven strategies to improve conversion rates and reduce CPA.

E Commerce Operations Amazon Flipkart JioMart Instamart Performance Marketing ROAS Google Ads Meta Ads Listing Optimization Keyword Strategy A+ Content Inventory Management Pricing Strategy Dashboarding KPI Tracking

Digital Marketing Manager

WebPlanet Pvt. Ltd.

Apr 2019 - Feb 2025 (5 years 10 months)

Led digital marketing strategy across SEO, PPC, and social media campaigns. Managed multi-channel campaigns including search, display, shopping, and video ads, and handled a team of content writers, designers, and SEO specialists.

SEO PPC Social Media Marketing Search Ads Display Advertising Shopping Ads Video Ads Team Management Lead Generation LinkedIn Landing Page Optimization Amazon Myntra Nykaa Flipkart

Digital Marketing Manager

Xoompixel (Igreenik Pvt. Ltd.)

Oct 2018 - Apr 2019 (6 months)

Developed SEO and social media strategies to improve brand visibility. Managed PPC and lead generation campaigns, led a team of designers and SEO professionals, and conducted market research and competitor analysis.

SEO Social Media Strategy PPC Lead Generation Team Management Market Research Competitive Analysis

Digital Marketing Manager

Adroit Infosystem Pvt. Ltd.

Jan 2018 - Oct 2018 (9 months)

Managed email marketing campaigns via Zoho and Mailchimp. Executed SEO and social media optimization strategies, developed landing pages for PPC campaigns, and conducted market research and analytics tracking.