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Anjaly AnithaAA
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Anjaly Anitha

@anjalyanitha

Process Lead at DELUXE ENTERTAINMENT, governing global digital content quality and improving QA workflows with AI-assisted tools.

India
Message

At DELUXE ENTERTAINMENT, I lead global digital asset pipelines, quality assurance frameworks, and customer entitlement and escalation operations for Paramount, CBS, Universal, and Disney.

I coach a seven-member QA team and oversee resource allocation, performance tracking, and training. I also manage quality and SLA governance for interactive media and menu design across global formats.

I work with global studio stakeholders and engineering teams to resolve playback, compatibility, and configuration issues within a 48-hour SLA window. By analyzing bottlenecks and updating workflows and documentation, I helped reduce manual validation errors and increase production velocity.

Earlier, at FLIPKART, I supervised multi-channel customer operations and handled tier-three escalations, root-cause analysis, and partner coordination. At TAGGLE, I managed customer lifecycle operations and resolved complex service grievances; my work has also been recognized with company excellence awards.

Experience

Work history, roles, and key accomplishments

DE
Current

Process Lead – Digital Content Operations & Quality Control

Nov 2015 - Present (10 years 11 months)

Lead global digital asset pipelines, quality assurance frameworks, and customer entitlement/escalation operations for major studio clients including Paramount, CBS, Universal, and Disney. Oversee a 7-member QA team, manage SLA governance, and drive continuous improvement initiatives.

Education

Degrees, certifications, and relevant coursework

IU

Indira Gandhi National Open University

Master of Tourism Management, Tourism Management

Master of Tourism Management (MTM) from IGNOU, Bangalore.

IU

Indira Gandhi National Open University

Bachelor of Tourism Studies, Tourism Studies

Bachelor of Tourism Studies (BTS) from IGNOU, Bangalore.

SC

Six Sigma White Belt Certification

Six Sigma White Belt Certification, Process Optimization

Certification in process optimization.

GC

Google Analytics Advanced Certification

Google Analytics Advanced Certification, Data-Driven Logic

Certification in data-driven logic.

CC

Customer Relationship Management (CRM)

Customer Relationship Management (CRM), Customer Relationship Management

Certification in customer relationship management.

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