Anita Norris

Nice to Meet You—I'm a Customer Success professional with 10+ years of experience driving adoption, retention, and growth across K–12 EdTech solutions. I own strategic customer relationships from onboarding through renewal, using data insights and executive collaboration to deliver measurable impact.

At Imagine Learning, I currently support a $55M K–12 district portfolio across multiple regions, guiding both virtual and in-person district engagement. I led end-to-end Customer Success strategy from onboarding through renewal, increased contract value by 30% through a strategic upsell to a 6-year upgraded agreement, and improved customer engagement by 20% by reaching 1,000+ educators.

I focus on proactive intervention to strengthen customer health, improve retention outcomes, and position accounts for renewal and growth opportunities. I deliver onboarding and implementation support with personalized training, pacing documents, and success planning based on district goals, and I leverage Salesforce, engagement analytics, and usage reports to guide executive-level conversations and data-informed decision-making.

Earlier in my career, I helped schools secure and sustain platform adoption as a Subject Expert Teacher and Subject Advisor, including driving BrainPop and Kahoot engagement up 23% and Fastbridge adoption up 30% within one month. I also managed educational technology procurement with a $1.2M annual budget, and as an Equity Liaison I delivered training on culturally responsive teaching, unconscious bias, and inclusive practices—bringing the same performance mindset to learning outcomes, retention, and long-term stakeholder confidence.