Aniruddha Dhakad

I’m a Sales Operations and Distribution Strategy professional with 3.8+ years at ICICI Prudential Life Insurance, managing channel operations that contribute ~₹120 Mn to monthly topline. I bring a data-driven approach to performance management, turning insights into sales strategies that deliver 20%+ YoY premium growth and 5%+ persistency improvement.

Across multiple regions, I analyze channel performance data to identify productivity gaps and growth levers. I’ve led cohort and productivity analysis across renewal cohorts (13M, 25M, 37M, 49M), maintaining 90%+ collection efficiency and reducing lapsation through tighter monitoring and corrective action.

Operationally, I build and automate KPI dashboards and MIS reporting (10+ KPIs) using Power BI and Tableau, including YoY WRP growth, product mix, average ticket size, activation rates, and NOP achievement. I also manage campaign operations and lead funnel tracking end-to-end for 100+ front-line managers, improving lead-to-conversion and funnel efficiency with customer segmentation logic.

I enjoy collaborating across Sales, Operations, and Underwriting to streamline execution—like tactical initiatives to reduce policy issuance TAT delays. I’m also hands-on with variable compensation and performance reward programs, and I’m now seeking strategic roles in Sales Operations, Distribution Analytics, Business Intelligence, or Strategy & Planning in BFSI or growth-oriented organizations.