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Anike Fawole

@anikefawole

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Marketing strategist at Temu localising campaigns for Nigeria, after growing Pulse Nigeria's social audiences.

Nigeria

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At Temu, I work with global marketing teams on research, localisation, and campaign planning for the Nigerian market. I translate marketing content from Mandarin into English and Nigerian dialects and adapt materials to resonate with local audiences.

At Vendease Africa, I grew from leading content into running the marketing function. I helped launch an updated e-procurement platform, and brand marketing and event activations contributed to a 25% increase in qualified sales opportunities.

At Pulse Nigeria, I grew social audiences across platforms and helped place its Instagram among the top 10 most engaged news platforms globally in 2019. Across media, tech, and e-commerce, I focus on turning an understanding of Nigerian audiences into business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing Research, Localisation and Campaign Planning Strategist

Current

Temu

Sep 2025 - Present (1 year 1 month)

Collaborating with global marketing teams to align regional strategy and execution. Conducting market research and consumer insight analysis for the Nigerian market, driving localisation and cultural adaptation of marketing materials.

Market Research Localization Campaign Planning Consumer Insights Cultural Adaptation Content Translation Mandarin Pidgin Brand Consistency Trend Analysis

Marketing and Communications Lead

Vendease Africa

May 2024 - Nov 2024 (6 months)

Spearheaded the launch of an updated e-procurement platform, driving adoption through tailored messaging and multichannel campaigns. Drove lead generation through strategic brand marketing initiatives and event activations, resulting in a 25% increase in qualified sales opportunities.

Marketing Strategy Lead Generation SEO Content Marketing Event Marketing Cross Functional Collaboration Go To Market Strategy Team Management

Lead, Content & Social Futures

Vendease Africa

Nov 2022 - Apr 2024 (1 year 5 months)

Designed Vendease's content marketing framework, ensuring consistency and quality across all channels. Scripted and produced viral video content, including client testimonials and documentaries, and revamped social and email marketing campaigns, increasing open rates to 55% and click-through rates to 15%.

Content Strategy Social Media Marketing Email Marketing Video Production Script Writing Campaign Management Analytics

Head, Social Media & Online Marketing

Pulse Nigeria

Jun 2019 - Nov 2022 (3 years 5 months)

Directed social media content creation efforts, growing Pulse Nigeria's audiences to 1.5M on TikTok, 4.1M on Instagram, and 1M on Twitter. Authored impactful articles and managed cross-platform campaigns, driving significant engagement and brand recognition.

Social Media Strategy Content Creation Audience Growth Campaign Management Editorial Brand Recognition

Social Media/Digital Comms Manager

MSII SDG Initiative by HH Muhammadu Sanusi II

Jul 2022 - Oct 2022 (3 months)

Supported a grassroots education initiative celebrating outstanding teachers improving their communities across Northern Nigeria. Managed social storytelling and campaign communication to amplify educator voices and build public awareness.

Social Media Digital Communication Storytelling Campaign Communication Public Awareness

Senior Social Media Manager

Pulse Nigeria

Dec 2018 - Jun 2019 (6 months)

Achieved a milestone by placing Pulse Nigeria's Instagram platform among the top 10 most engaged news platforms globally in 2019. Elevated audience engagement by 50% through innovative strategies and community engagement.

Social Media Strategy Community Engagement Content Design Publishing Analytics

Head, Digital Marketing

Kraks Media

Sep 2017 - Dec 2018 (1 year 3 months)

Managed social media channels, leading content strategy efforts that resulted in a 70% increase in engagement and follower growth. Designed and executed digital marketing campaigns, achieving a 40% growth in website traffic and audience reach.

Digital Marketing Social Media Management Content Strategy Campaign Execution Website Traffic Growth

Digital Communications Associate

Harvesters International Christian Centre

Apr 2017 - Aug 2017 (4 months)

Created digital strategies across social media, email, video, and paid campaigns, driving a significant increase in engagement metrics. Created impactful content and visual assets, amplifying campaign reach and online visibility.

Digital Strategy Social Media Email Marketing Video Paid Media Campaigns Content Creation Visual Assets

Digital Communications Associate

WildFlower PR

Oct 2016 - Feb 2017 (4 months)

Developed 360° digital strategies for brands like GLO, ONE.org, and high-profile celebrities, managing social media, email campaigns, and Digital PR to drive brand visibility and campaign ROI.

Digital Strategy Social Media Email Marketing Digital PR Brand Visibility ROI